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Share of global marketers who agree that social media is important to their business as of January 2017

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Significance of social media marketing worldwide 2017 The statistic illustrates the distribution of marketers who believe that social media is important for business, as of January 2017. As of January 2017, 61 percent of respondents stated that they strongly agree that social media is important for their business. In a different survey, marketers from companies around the global named social media the second most effective marketing channel.
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Share of respondents
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Share of respondents
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Description Source More information
The statistic illustrates the distribution of marketers who believe that social media is important for business, as of January 2017. As of January 2017, 61 percent of respondents stated that they strongly agree that social media is important for their business. In a different survey, marketers from companies around the global named social media the second most effective marketing channel.
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Release date
May 2017
Region
Worldwide
Survey time period
January 2017
Number of respondents
n=5,700
Special properties
marketers
Supplementary notes
Question: Do you agree that social media is important for your business?
The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey.
The source does not provide survey date. The date given in the field "survey time period" is the release date.

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