Where do you search for and purchase beauty and personal care products online?

Leading online destinations for U.S. beauty and personal care shoppers 2016 This statistic provides information regarding the leading online destinations for U.S. beauty and personal care shoppers. The October 2016 revealed that 69 percent of the survey respondents search for and purchased beauty products at Amazon.com.
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Share of respondents
Amazon69%
Sephora41%
Ulta37%
Walmart36%
Macy's33%
Walgreens33%
CVS25%
JCPenney25%
eBay17%
MAC Cosmetics17%
Kohl's15%
Dollar Tree14%
Nordstrom14%
Drugstore.com14%
Share of respondents
Amazon69%
Sephora41%
Ulta37%
Walmart36%
Macy's33%
Walgreens33%
CVS25%
JCPenney25%
eBay17%
MAC Cosmetics17%
Kohl's15%
Dollar Tree14%
Nordstrom14%
Drugstore.com14%
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Description Source More information
This statistic provides information regarding the leading online destinations for U.S. beauty and personal care shoppers. The October 2016 revealed that 69 percent of the survey respondents search for and purchased beauty products at Amazon.com.
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Release date
April 2017
Region
United States
Survey time period
October 2016
Number of respondents
80 respondents
Special properties
shopped for beauty products online at least once in the past 12 months
Method of interview
Online survey
Supplementary notes
Original question; Where do you search for and purchase beauty and personal care products online?

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