According to a survey conducted in March 2013, 5 percent of respondents said that they were very likely to purchase an iWatch if and when it would be released. While this may seem like a very small amount, previous studies asking the same question prior to the release of the iPad and Mac show similar results and it is now known that those products went on to be highly successful.
Share of consumers who said they were likely to purchase different Apple products "if-and-when" they became available
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ChangeWave Research. (April 19, 2013). Share of consumers who said they were likely to purchase different Apple products "if-and-when" they became available [Graph]. In Statista. Retrieved March 08, 2021, from https://www.statista.com/statistics/259362/likelihood-of-purchasing-iwatch-ipad-or-mac-on-future-release/
ChangeWave Research. "Share of consumers who said they were likely to purchase different Apple products "if-and-when" they became available." Chart. April 19, 2013. Statista. Accessed March 08, 2021. https://www.statista.com/statistics/259362/likelihood-of-purchasing-iwatch-ipad-or-mac-on-future-release/
ChangeWave Research. (2013). Share of consumers who said they were likely to purchase different Apple products "if-and-when" they became available. Statista. Statista Inc.. Accessed: March 08, 2021. https://www.statista.com/statistics/259362/likelihood-of-purchasing-iwatch-ipad-or-mac-on-future-release/
ChangeWave Research. "Share of Consumers Who Said They Were Likely to Purchase Different Apple Products "If-and-when" They Became Available." Statista, Statista Inc., 19 Apr 2013, https://www.statista.com/statistics/259362/likelihood-of-purchasing-iwatch-ipad-or-mac-on-future-release/
ChangeWave Research, Share of consumers who said they were likely to purchase different Apple products "if-and-when" they became available Statista, https://www.statista.com/statistics/259362/likelihood-of-purchasing-iwatch-ipad-or-mac-on-future-release/ (last visited March 08, 2021)