Leading social media platforms used by marketers worldwide as of January 2022
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Statistics on Social media advertising and marketing worldwide
Overview
8
- Premium Statistic Social media ad spending worldwide 2017-2026, by device
- Premium Statistic Social media ad spend growth worldwide 2021-2022
- Premium Statistic Social network ad spending per user worldwide 2017-2027
- Premium Statistic Social network ad spending per user worldwide 2017-2025, by device
- Premium Statistic Digital Market Outlook: largest social media ad markets worldwide 2022
- Premium Statistic Growth of digital media budgets worldwide 2023, by format
- Premium Statistic Top areas of marketing expenses among B2B companies worldwide 2021
- Premium Statistic Social media analytics market value worldwide 2021-2028
Usage
7
- Premium Statistic Leading digital marketing channels worldwide 2022
- Premium Statistic Social media platforms used by marketers worldwide 2022
- Premium Statistic Marketing channels using automation worldwide 2023
- Premium Statistic Leading digital consumer engagement tactics worldwide 2022
- Premium Statistic Future use of social media among marketers worldwide 2022, by platform
- Premium Statistic Future use of video among social media marketers worldwide 2022, by platform
- Basic Statistic Share of e-commerce companies planning to sell via social media 2021
Metrics
6
- Premium Statistic Volume of social media ad impressions worldwide 2021-2022
- Premium Statistic Volume of social media ad clicks worldwide 2021-2022
- Premium Statistic Social media ads CTR worldwide 2021-2022
- Premium Statistic Social media ads CPM worldwide 2021-2022
- Premium Statistic Social media ads CPM worldwide 2021, by platform
- Premium Statistic Social media ads CPC worldwide 2021, by platform
Effectiveness & ROI
8
- Premium Statistic Benefits of social media marketing worldwide 2022
- Premium Statistic Digital marketing channels effective in driving sales for SMBs worldwide 2021
- Premium Statistic Most effective ad formats for mobile app user acquisition worldwide 2022
- Premium Statistic Share of social media users who clicked on sponsored posts 2021, by region
- Premium Statistic Consumers who bought an item after seeing it on social media 2022, by country
- Premium Statistic Share of social commerce buyers worldwide 2022, by country
- Premium Statistic Leading social commerce platforms worldwide 2022, by country
- Basic Statistic Global online shopping order value 2020-2022, by traffic source
Market leaders
5
- Premium Statistic Social media revenue of selected companies 2021
- Premium Statistic Leading media owners worldwide 2021, by ad revenue
- Premium Statistic Growth of social media ad revenue worldwide 2022, by platform
- Premium Statistic Most valuable media & entertainment brands worldwide 2022
- Basic Statistic Fastest growing brands worldwide 2022
Consumers
8
- Premium Statistic Number of global social network users 2017-2027
- Basic Statistic Global social networks ranked by number of users 2023
- Premium Statistic Leading social media usage reasons worldwide 2022
- Premium Statistic Main sources for online shopping inspiration worldwide 2022
- Premium Statistic Leading online sources for product searches worldwide 2022
- Premium Statistic Social media as a fashion information source for luxury consumers worldwide 2022
- Premium Statistic Most trusted ad channels worldwide 2021
- Premium Statistic Trust in social media advertising worldwide 2021
Further related statistics
19
- Russia: social media websites ranked by importance to marketing professionals in 2015
- Active company usage of social media in the Netherlands 2016, by social network
- Survey on overall social media impact on companies in Denmark 2017
- Share of companies that have used social media in Denmark 2017
- Survey on impact of social media on companies in Denmark 2017
- Social media use by businesses in the United Kingdom (UK) 2012-2018, by size
- Survey on usage of social media for marketing activities in Sweden 2017
- Social media use by businesses in the United Kingdom (UK) 2012-2018, by media type
- Social media use by businesses in the United Kingdom (UK) 2013-18, by industry sector
- SMBs in the U.S. - social media usage 2014
- Peru: social media usage among children 2019
- Social media networks usage by children in the UK 2019
- Mexico: social media usage among children 2019
- Means used by NGOs to solicit donors in France 2017
- Social media usage while on holiday in Italy 2017
- Italy: social media usage in the healthcare sector 2018
- Benefits of using social media marketing for schools worldwide 2019
- Influencer type for endorsed-products consumers purchased Philippines 2020, by gender
- Overseas travel information on social media South Korea 2018, by gender and age
Further Content: You might find this interesting as well
Statistics
- Russia: social media websites ranked by importance to marketing professionals in 2015
- Active company usage of social media in the Netherlands 2016, by social network
- Survey on overall social media impact on companies in Denmark 2017
- Share of companies that have used social media in Denmark 2017
- Survey on impact of social media on companies in Denmark 2017
- Social media use by businesses in the United Kingdom (UK) 2012-2018, by size
- Survey on usage of social media for marketing activities in Sweden 2017
- Social media use by businesses in the United Kingdom (UK) 2012-2018, by media type
- Social media use by businesses in the United Kingdom (UK) 2013-18, by industry sector
- SMBs in the U.S. - social media usage 2014
- Peru: social media usage among children 2019
- Social media networks usage by children in the UK 2019
- Mexico: social media usage among children 2019
- Means used by NGOs to solicit donors in France 2017
- Social media usage while on holiday in Italy 2017
- Italy: social media usage in the healthcare sector 2018
- Benefits of using social media marketing for schools worldwide 2019
- Influencer type for endorsed-products consumers purchased Philippines 2020, by gender
- Overseas travel information on social media South Korea 2018, by gender and age
Frankwatching. (May 31, 2022). Leading social media platforms used by marketers worldwide as of January 2022 [Graph]. In Statista. Retrieved May 27, 2023, from https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/
Frankwatching. "Leading social media platforms used by marketers worldwide as of January 2022." Chart. May 31, 2022. Statista. Accessed May 27, 2023. https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/
Frankwatching. (2022). Leading social media platforms used by marketers worldwide as of January 2022. Statista. Statista Inc.. Accessed: May 27, 2023. https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/
Frankwatching. "Leading Social Media Platforms Used by Marketers Worldwide as of January 2022." Statista, Statista Inc., 31 May 2022, https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/
Frankwatching, Leading social media platforms used by marketers worldwide as of January 2022 Statista, https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/ (last visited May 27, 2023)
Leading social media platforms used by marketers worldwide as of January 2022 [Graph], Frankwatching, May 31, 2022. [Online]. Available: https://www.statista.com/statistics/259379/social-media-platforms-used-by-marketers-worldwide/