Premium
Which social media platform(s) do you use to market your business?

Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license
Loading statistic...
Share of respondents
--
--
--
--
--
--
--
--
--
--
--
--
--
--
Complete Source Details
Tableau Software
About This Statistic

The statistic presents data on social media platforms used by marketers worldwide as of January 2016. During the survey, 40 percent of responding social media marketers stated they used Pinterest to market their businesses.


Social media marketing – additional information

Social media marketing is increasingly being used in business to attract attention and gain website traffic. An examination of the digital marketing spending in the U.S. from 2014 to 2019, broken down by segment reveals that social media is an area of marketing which will receive heavy investment in the future. In 2014, spending on social media marketing in the U.S. totaled approximately 7.52 billion U.S. dollars. By 2019, this figure is expected to rise by almost ten billion to 17.34 billion U.S. dollars.
The success of social media marketing can be assessed using key performance indicators (KPIs). A list of the leading KPIs used for social media marketing was reported in April 2014, following a survey among business executives. During the survey 48.7 percent of executives stated that they used activity and engagement with profiles for example, making comments as a KPI. Other KPIs which were mentioned by executives included web traffic, reach and sentiment.
The strategies in place to measure the success of social media marketing are complex and not often easily identifiable. In May 2014, 2,800 marketers were asked; ‘Do you agree with the statement: “I am able to measure the return on investment for my social media activities?”’ The results showed that 35 percent were uncertain about their ability to measure return on investment, 22 percent disagreed that they were able and a further six percent strongly disagreed that they were able. These results indicated that more needs to be done to provide and teach marketers about assessment criteria when it comes to social media.

Show more…
Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
PDF
Options
Settings
Print
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Social commerce"

The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

Social commerce

All Information
in one Presentation

Social commerce

Everything On "Social commerce" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions