Social media platforms used by marketers worldwide 2023

As of January 2023, Facebook was the most commonly used social media platform among marketers worldwide. According to a global survey, 89 percent of responding social media marketers used the network to promote their business, while another 80 percent did so via Instagram.

What are the benefits of social media marketing?

Over the past few years, social media marketing has become one of the most popular and successful forms of digital marketing. Thanks to the massive userbases of networks like Facebook and Instagram, advertisers can reach billions of potential customers at the click of a mouse. Among the many benefits of using social media platforms for business purposes, industry professionals particularly value the increased exposure for their brands and products, as well as the increased traffic on their websites.

Facebook remains the most important social media platform for many marketers

With an active user count of close to 2.9 billion, Facebook is the most popular social network worldwide. Therefore, the market leader also remains the most important social media platform among marketers on the B2B and B2C spectrum. However, as the social media landscape is quickly evolving and new players are fighting for attention from audiences and marketers alike, Facebook is facing increasing competition. With Instagram and YouTube gaining momentum, many advertisers are planning to reduce their activity on Facebook in the future.