- Media & Advertising›
- Advertising & Marketing ›
Social media platforms used by marketers worldwide 2018, by target group
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Social media platforms used by marketers worldwide 2018, by target group
Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018
The statistic presents data on social media platforms used by business-to-business and business-to-customer marketers worldwide as of January 2018. During the survey, 24 percent of responding B2B and 31 percent of B2C responding social media marketers stated they used Pinterest to market their businesses.
Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018
| B2B | B2C | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| B2B | B2C | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The statistic presents data on social media platforms used by business-to-business and business-to-customer marketers worldwide as of January 2018. During the survey, 24 percent of responding B2B and 31 percent of B2C responding social media marketers stated they used Pinterest to market their businesses.
Show more- Show sources information
- Show publisher information
- Release date
- May 2018
- Region
- Worldwide
- Survey time period
- January 2018
- Number of respondents
- 5,700 respondents
- Supplementary notes
- Question: Which social media platform(s) do you use to market your business?
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- Worldwide
- Survey time period
- January 2018
- Number of respondents
- 5,700 respondents
- Supplementary notes
- Question: Which social media platform(s) do you use to market your business?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Twitter marketing
- 84 page/s
- English
- pptx
- Detailed references
Everything On "Twitter marketing" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Twitter marketing"
- Overview
The most important statistics
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)Top digital publishers in the U.S. 2018, by audience
- Leading digital publishers in the United States as of October 2018, based on reachTop digital publishers in the U.S. 2018, by user reach
- Market capitalization of the largest U.S. internet companies as of March 2019 (in billion U.S. dollars)Market capitalization of the largest U.S. internet companies 2019
- Annual revenue of Twitter from 2010 to 2018, by segment (in million U.S. dollars)Twitter: annual revenue 2010-2018, by segment
- Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
- Audience
The most important statistics
- Most popular social networks worldwide as of April 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
- Distribution of Twitter users worldwide from 2012 to 2018, by regionTwitter: regional user distribution 2012-2018
- Leading countries based on number of Twitter users as of April 2019 (in millions)Countries with the most Twitter users as of January 2019
- Distribution of Twitter users worldwide as of April 2019, by genderTwitter: distribution of global audiences 2019, by gender
- Percentage of U.S. adults who use Twitter as of January 2018, by age groupTwitter usage reach in the United States 2018, by age group
- Marketing use
The most important statistics
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018, by target group
- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017Social media marketers use for professional purposes worldwide 2017
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- Most popular social networks used by Inc. 500 companies in 2017Corporate social media usage of Inc. 500 companies 2017
- Average monthly number of tweets by brands on Twitter from January to December 2017Twitter: average monthly tweets by brand profiles 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018Future use of social media among marketers worldwide by platform 2018
- Effectiveness
The most important statistics
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018Twitter median CTR worldwide Q1 2017- Q1 2018
- Year-on-year referral traffic growth of leading social networks in the United States as of 1st quarter 2019Year-on-year site visit growth via U.S. social networks 2019
- Average number of daily brand retweets on Twitter as of 1st half 2018, by verticalAverage daily Twitter brand retweets 2018, by vertical
- Monthly follower growth of brand Twitter profiles from August to December 2017Twitter: monthly brand profile follower growth 2017
- User engagement with brand posts on Twitter from January to July 2017Twitter brand posts replies and mention rate 2017
- Advertising
The most important statistics
- Net digital advertising revenue of selected online companies in the United States from 2016 to 2019 (in billion U.S. dollars)U.S. net digital ad revenue 2016-2019, by company
- Worldwide mobile advertising revenue of Twitter from 2014 to 2018 (in billion U.S. dollars)Twitter: global mobile internet advertising revenue 2014-2018
- Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company
- Social networking ad revenue market share of Twitter in the United States from 2015 to 2018U.S. Twitter social network advertising revenue share 2015-2018
- Mobile advertising revenue of Twitter in the United States from 2015 to 2018 (in million U.S. dollars)U.S. Twitter mobile advertising revenue 2015-2018
- Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 4th quarter 2018Twitter ad engagement change Q3 2014 - Q4 2018
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPM worldwide Q1 2017- Q1 2018
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPC worldwide Q1 2017- Q1 2018
- Leader rankings
The most important statistics
- Leading brands on Twitter as of June 2018, by followers (in millions)Most-followed brands on Twitter 2018
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)Leading U.S. brands on Twitter 2018, by user engagement
- Leading retail and consumer merchandise brands on Twitter as of July 2018, by followers (in millions)Most-followed retailers and consumer merchandise brands on Twitter 2018
- Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)Most-followed beauty brands on Twitter 2018
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)Most-followed apparel brands on Twitter 2018
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Outsourcing social media marketing worldwide 2014
- Social media marketing tasks outsourced worldwide 2014
- Small business in the U.S.: most effective social media channels 2016
- Most used social networks for B2B marketing in the United Kingdom (UK) 2014
- Russia: social media websites ranked by importance to marketing professionals in 2015
- Active company usage of social media in the Netherlands 2016, by social network
- Survey on overall social media impact on companies in Denmark 2017
- Responsibility for B2B social media marketing in the United Kingdom (UK) 2014
- Usage of social media platforms for B2B content marketing in North America 2014
- Share of companies that have used social media in Denmark 2017
- B2B vs B2C brand activation marketing spend in the U.S. 2015
- Brand activation marketing spend in the U.S. 2015, by type
- Social networks: active reach in the United Kingdom (UK) March 2014, by device
- Most used social networks by business directors and managers in France 2014
- Time spent on selected social networks in the United Kingdom (UK) 2012-2014
- Average weekly time used on social media at work in Sweden 2015, by work position
- Trends in the use of social networks on vacation by country 2016
- Canada: social media usage by shoppers to connect with brands 2014
- U.S. teen's most common emotions when using social media 2018
- Italy: social media usage while on holiday 2017
Studies
- Social media marketing
- B2B marketing
- Instagram marketing and advertising
- Facebook marketing
- Twitter marketing
- Influencer marketing
- Social Media Marketing Industry Report 2018
- Digital marketing in Italy
- Social Media Marketing Industry Report 2017
- Social Media Marketing Industry Report 2016
- Social Media Marketing Industry Report 2015
- Social Media Marketing Industry Report 2014
- The Belgian CMO Marketing Survey 2018
- Digital marketing in the United Kingdom (UK)
- B2B Content Marketing 2019
Statistics on "Twitter marketing"
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)
- Leading digital publishers in the United States as of October 2018, based on reach
- Market capitalization of the largest U.S. internet companies as of March 2019 (in billion U.S. dollars)
- Annual revenue of Twitter from 2010 to 2018, by segment (in million U.S. dollars)
- Most important social media platforms for marketers worldwide as of January 2018
- Most popular social networks worldwide as of April 2019, ranked by number of active users (in millions)
- Number of Twitter users worldwide from 2014 to 2020 (in millions)
- Distribution of Twitter users worldwide from 2012 to 2018, by region
- Leading countries based on number of Twitter users as of April 2019 (in millions)
- Distribution of Twitter users worldwide as of April 2019, by gender
- Percentage of U.S. adults who use Twitter as of January 2018, by age group
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018
- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- Most popular social networks used by Inc. 500 companies in 2017
- Average monthly number of tweets by brands on Twitter from January to December 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018
- Year-on-year referral traffic growth of leading social networks in the United States as of 1st quarter 2019
- Average number of daily brand retweets on Twitter as of 1st half 2018, by vertical
- Monthly follower growth of brand Twitter profiles from August to December 2017
- User engagement with brand posts on Twitter from January to July 2017
- Net digital advertising revenue of selected online companies in the United States from 2016 to 2019 (in billion U.S. dollars)
- Worldwide mobile advertising revenue of Twitter from 2014 to 2018 (in billion U.S. dollars)
- Net mobile advertising revenue in the United States from 2016 to 2019, by company
- Social networking ad revenue market share of Twitter in the United States from 2015 to 2018
- Mobile advertising revenue of Twitter in the United States from 2015 to 2018 (in million U.S. dollars)
- Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 4th quarter 2018
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Leading brands on Twitter as of June 2018, by followers (in millions)
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)
- Leading retail and consumer merchandise brands on Twitter as of July 2018, by followers (in millions)
- Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Do you outsource any of your social media marketing efforts?
- Which social media marketing tasks do you outsource?
- Most effective social media channels for small businesses in the United States in June 2016
- What’s the extent of your organisation’s presence on the following social networks?
- Social media websites ranked by importance according to marketing professionals in Russia between June and August 2015
- Share of companies active on social media platforms in the Netherlands in 2016, by social network
- Overall, do you believe that social media has had a positive or negative impact on your company?
- Who posts on social channels?
- Share of B2B marketers who use various social media sites to distribute content as of August 2014
- Does your company use social media?
- Brand activation marketing spending in the United States in 2015, by end-user sector (in billion U.S. dollars)
- Distribution of brand activation marketing spending in the United States in 2015, by end-user sector
- Active reach of social networking services in the United Kingdom (UK) in March 2014, by device
- Which social networks do you use?
- Average time spent on social networking sites in the United Kingdom (UK) from March 2012 to March 2014 (in minutes per visitor per month)
- Average weekly time spent on social media usage for private reasons at workplaces in Sweden in 2015, by work position
- Do you use social networks while on vacation?
- Social media activities used by shoppers to connect with brands in Canada as of September 2014
- Most common emotions of teenagers experience in the United States when using social media as of April 2018
- Which of these social media actions do did you do every day while on holiday?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.