Social media platforms used by marketers worldwide 2022, by target group

Published by
Valentina Dencheva,
Sep 12, 2023
In early 2023, a survey was conducted on social media platforms usage by business-to-business and business-to-customer marketers worldwide. During the survey, 84 percent of responding B2B and 54 percent of B2C responding social media marketers stated they used LinkedIn to market their businesses.

Leading social media platforms used by B2B and B2C marketers worldwide as of January 2022

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Release date

May 2023

Region

Worldwide

Survey time period

January 2023

Number of respondents

2,100 marketers

Method of interview

Online survey

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Statistics on " Social media advertising and marketing worldwide "

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Overview

8

Usage

7

Metrics

6

Effectiveness & ROI

8

Market leaders

5

Consumers

8

Further related statistics

20

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