Most used social media platforms among B2C and B2B marketers worldwide 2024
During a global 2024 survey, approximately 91 percent of responding business-to-consumer (B2C) marketers reported using Facebook for marketing purposes, making it the most used social media platform within that segment. Among responding business-to-business (B2B) marketers, LinkedIn ranked first, mentioned by 86 percent. According to the same study, increased exposure and traffic were the leading benefits of social media marketing worldwide.