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Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018

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Social media platforms used by marketers worldwide 2018, by target group The statistic presents data on social media platforms used by business-to-business and business-to-customer marketers worldwide as of January 2018. During the survey, 24 percent of responding B2B and 31 percent of B2C responding social media marketers stated they used Pinterest to market their businesses.
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The statistic presents data on social media platforms used by business-to-business and business-to-customer marketers worldwide as of January 2018. During the survey, 24 percent of responding B2B and 31 percent of B2C responding social media marketers stated they used Pinterest to market their businesses.
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Release date
May 2018
Region
Worldwide
Survey time period
January 2018
Number of respondents
5,700 respondents
Supplementary notes
Question: Which social media platform(s) do you use to market your business?
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