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Social media platforms used by marketers worldwide 2019, by target group
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Social media platforms used by marketers worldwide 2019, by target group
Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019
by A. Guttmann,
last edited
Jun 12, 2019
The statistic presents data on social media platforms used by business-to-business and business-to-customer marketers worldwide as of January 2019. During the survey, 25 percent of responding B2B and 30 percent of B2C responding social media marketers stated they used Pinterest to market their businesses.
Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019
| B2B | B2C | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| B2B | B2C | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Description
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by A. Guttmann,
last edited
Jun 12, 2019
The statistic presents data on social media platforms used by business-to-business and business-to-customer marketers worldwide as of January 2019. During the survey, 25 percent of responding B2B and 30 percent of B2C responding social media marketers stated they used Pinterest to market their businesses.
- Show sources information
- Show publisher information
- Release date
- May 2019
- Region
- Worldwide
- Survey time period
- January 2019
- Number of respondents
- 4,895 respondents
- Supplementary notes
- Question: Which social media platform(s) do you use to market your business?
Source
- Show sources information
- Show publisher information
- Release date
- May 2019
More information
- Region
- Worldwide
- Survey time period
- January 2019
- Number of respondents
- 4,895 respondents
- Supplementary notes
- Question: Which social media platform(s) do you use to market your business?
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Market capitalization of the largest U.S. internet companies 2019
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Statistics on "Twitter marketing"
- Overview
The most important statistics
- Leading digital publishers in the United States as of June 2019, based on audience size (in millions)Top digital publishers in the U.S. 2019, by audience
- Leading digital publishers in the United States as of June 2019, based on reachTop digital publishers in the U.S. 2019, by user reach
- Market capitalization of the largest U.S. internet companies as of September 2019 (in billion U.S. dollars)Market capitalization of the largest U.S. internet companies 2019
- Annual revenue of Twitter from 2010 to 2018, by segment (in million U.S. dollars)Twitter: annual revenue 2010-2018, by segment
- Most important social media platforms for marketers worldwide as of January 2019Most important social media platforms for marketers worldwide 2019
- Audience
The most important statistics
- Most popular social networks worldwide as of July 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
- Distribution of Twitter users worldwide from 2012 to 2018, by regionTwitter: regional user distribution 2012-2018
- Leading countries based on number of Twitter users as of July 2019 (in millions)Countries with the most Twitter users 2019
- Distribution of Twitter users worldwide as of July 2019, by genderTwitter: distribution of global audiences 2019, by gender
- Percentage of U.S. adults who use Twitter as of February 2019, by age groupTwitter usage reach in the United States 2019, by age group
- Marketing use
The most important statistics
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019, by target group
- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017Social media marketers use for professional purposes worldwide 2017
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- Most popular social networks used by Inc. 500 companies in 2017Corporate social media usage of Inc. 500 companies 2017
- Average monthly number of tweets by brands on Twitter from January to December 2017Twitter: average monthly tweets by brand profiles 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2019Future use of social media among marketers worldwide by platform 2019
- Effectiveness
The most important statistics
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018Twitter median CTR worldwide Q1 2017- Q1 2018
- Year-on-year referral traffic growth of leading social networks in the United States as of 2nd quarter 2019Year-on-year site visit growth via U.S. social networks 2019
- Average number of daily brand retweets on Twitter as of July 2018, by verticalAverage daily Twitter brand retweets 2018, by vertical
- Monthly follower growth of brand Twitter profiles from August to December 2017Twitter: monthly brand profile follower growth 2017
- User engagement with brand posts on Twitter from January to July 2017Twitter brand posts replies and mention rate 2017
- Advertising
The most important statistics
- Net digital advertising revenue of selected online companies in the United States from 2016 to 2019 (in billion U.S. dollars)U.S. net digital ad revenue 2016-2019, by company
- Worldwide mobile advertising revenue of Twitter from 2014 to 2018 (in billion U.S. dollars)Twitter: global mobile internet advertising revenue 2014-2018
- Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company
- Social networking ad revenue market share of Twitter in the United States from 2015 to 2018U.S. Twitter social network advertising revenue share 2015-2018
- Mobile advertising revenue of Twitter in the United States from 2015 to 2018 (in million U.S. dollars)U.S. Twitter mobile advertising revenue 2015-2018
- Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 2nd quarter 2019Twitter ad engagement change Q3 2014 - Q2 2019
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPM worldwide Q1 2017- Q1 2018
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPC worldwide Q1 2017- Q1 2018
- Leader rankings
The most important statistics
- Leading brands on Twitter as of June 2018, by followers (in millions)Most-followed brands on Twitter 2018
- Leading brands in the United States on Twitter in 2018, based on user engagement (in million actions)Leading U.S. brands on Twitter 2018, by user engagement
- Leading retail and consumer merchandise brands on Twitter as of July 2018, by followers (in millions)Most-followed retailers and consumer merchandise brands on Twitter 2018
- Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)Most-followed beauty brands on Twitter 2018
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)Most-followed apparel brands on Twitter 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Outsourcing social media marketing worldwide 2014
- Social media marketing tasks outsourced worldwide 2014
- Small business in the U.S.: most effective social media channels 2016
- Russia: social media websites ranked by importance to marketing professionals in 2015
- Most used social networks for B2B marketing in the United Kingdom (UK) 2014
- Active company usage of social media in the Netherlands 2016, by social network
- Responsibility for B2B social media marketing in the United Kingdom (UK) 2014
- Usage of social media platforms for B2B content marketing in North America 2014
- Survey on overall social media impact on companies in Denmark 2017
- Importance of B2B social media marketing in the United Kingdom (UK) 2014
- Key challenges of B2B social media marketing in the United Kingdom (UK) 2014
- Reasons SMEs use social media in the United Kingdom (UK) 2014, by industry sector
- Customer direct sales channels among SMEs in the UK 2014, by company size
- Mothers in Canada: leading social media 2013, by age
- Devices used to access social networking sites Australia 2018, by age group
- Italy: click-through rate of newsletters 2018, by B2B industry
- Features included on travel agent websites in the U.S. as of April 2013
- U.S. parental awareness of child social media engagement 2015
- Italy: reasons to follow influencers 2019, by age group
- Car alliance group VW - vehicle production forecast 2016/2023
Studies
- Social media marketing
- B2B marketing
- Twitter marketing
- Instagram marketing and advertising
- Facebook marketing
- Digital marketing in Italy
- Influencer marketing
- Social Media Marketing Industry Report 2018
- Social Media Marketing Industry Report 2016
- Social Media Marketing Industry Report 2017
- Social Media Marketing Industry Report 2015
- Social Media Marketing Industry Report 2014
- The Belgian CMO Marketing Survey 2018
- Digital marketing in the United Kingdom (UK)
- B2B Content Marketing 2019
Statistics on "Twitter marketing"
- Top digital publishers in the U.S. 2019, by audience
- Top digital publishers in the U.S. 2019, by user reach
- Market capitalization of the largest U.S. internet companies 2019
- Twitter: annual revenue 2010-2018, by segment
- Most important social media platforms for marketers worldwide 2019
- Global social networks ranked by number of users 2019
- Twitter: number of worldwide users 2014-2020
- Twitter: regional user distribution 2012-2018
- Countries with the most Twitter users 2019
- Twitter: distribution of global audiences 2019, by gender
- Twitter usage reach in the United States 2019, by age group
- Social media platforms used by marketers worldwide 2019, by target group
- Social media marketers use for professional purposes worldwide 2017
- Social media used in client campaigns by U.S. ad agencies 2017
- Corporate social media usage of Inc. 500 companies 2017
- Twitter: average monthly tweets by brand profiles 2017
- Future use of social media among marketers worldwide by platform 2019
- Twitter median CTR worldwide Q1 2017- Q1 2018
- Year-on-year site visit growth via U.S. social networks 2019
- Average daily Twitter brand retweets 2018, by vertical
- Twitter: monthly brand profile follower growth 2017
- Twitter brand posts replies and mention rate 2017
- U.S. net digital ad revenue 2016-2019, by company
- Twitter: global mobile internet advertising revenue 2014-2018
- U.S. mobile ad revenue share 2016-2019, by company
- U.S. Twitter social network advertising revenue share 2015-2018
- U.S. Twitter mobile advertising revenue 2015-2018
- Twitter ad engagement change Q3 2014 - Q2 2019
- Twitter median CPM worldwide Q1 2017- Q1 2018
- Twitter median CPC worldwide Q1 2017- Q1 2018
- Most-followed brands on Twitter 2018
- Leading U.S. brands on Twitter 2018, by user engagement
- Most-followed retailers and consumer merchandise brands on Twitter 2018
- Most-followed beauty brands on Twitter 2018
- Most-followed apparel brands on Twitter 2018
- Outsourcing social media marketing worldwide 2014
- Social media marketing tasks outsourced worldwide 2014
- Small business in the U.S.: most effective social media channels 2016
- Russia: social media websites ranked by importance to marketing professionals in 2015
- Most used social networks for B2B marketing in the United Kingdom (UK) 2014
- Active company usage of social media in the Netherlands 2016, by social network
- Responsibility for B2B social media marketing in the United Kingdom (UK) 2014
- Usage of social media platforms for B2B content marketing in North America 2014
- Survey on overall social media impact on companies in Denmark 2017
- Importance of B2B social media marketing in the United Kingdom (UK) 2014
- Key challenges of B2B social media marketing in the United Kingdom (UK) 2014
- Reasons SMEs use social media in the United Kingdom (UK) 2014, by industry sector
- Customer direct sales channels among SMEs in the UK 2014, by company size
- Mothers in Canada: leading social media 2013, by age
- Devices used to access social networking sites Australia 2018, by age group
- Italy: click-through rate of newsletters 2018, by B2B industry
- Features included on travel agent websites in the U.S. as of April 2013
- U.S. parental awareness of child social media engagement 2015
- Italy: reasons to follow influencers 2019, by age group
- Car alliance group VW - vehicle production forecast 2016/2023
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