The statistic presents data on social media platforms used by business-to-business and business-to-customer marketers worldwide as of January 2018. During the survey, 24 percent of responding B2B and 31 percent of B2C responding social media marketers stated they used Pinterest to market their businesses.
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Social media platforms used by marketers worldwide 2018, by target group
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Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018
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The statistic presents data on social media platforms used by business-to-business and business-to-customer marketers worldwide as of January 2018. During the survey, 24 percent of responding B2B and 31 percent of B2C responding social media marketers stated they used Pinterest to market their businesses.
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| B2B | B2C | |
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| - | - | - |
| - | - | - |
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The statistic presents data on social media platforms used by business-to-business and business-to-customer marketers worldwide as of January 2018. During the survey, 24 percent of responding B2B and 31 percent of B2C responding social media marketers stated they used Pinterest to market their businesses.
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- Release date
- May 2018
- Region
- Worldwide
- Survey time period
- January 2018
- Number of respondents
- 5,700 respondents
- Supplementary notes
- Question: Which social media platform(s) do you use to market your business?
More information
- Region
- Worldwide
- Survey time period
- January 2018
- Number of respondents
- 5,700 respondents
- Supplementary notes
- Question: Which social media platform(s) do you use to market your business?
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Statistics on "Twitter marketing"
- Overview
The most important statistics
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)Top digital publishers in the U.S. 2018, by audience
- Leading digital publishers in the United States as of October 2018, based on reachTop digital publishers in the U.S. 2018, by user reach
- Market capitalization of the largest U.S. internet companies as of June 2018 (in billion U.S. dollars)Market capitalization of the largest U.S. internet companies 2018
- Annual revenue of Twitter from 2010 to 2017, by segment (in million U.S. dollars)Twitter: annual revenue 2010-2017, by segment
- Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
- Audience
The most important statistics
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)Global social networks ranked by number of users 2019
- Number of Twitter users worldwide from 2014 to 2020 (in millions)Twitter: number of worldwide users 2014-2020
- Distribution of Twitter users worldwide from 2012 to 2018, by regionTwitter: regional user distribution 2012-2018
- Leading countries based on number of Twitter users as of January 2019 (in millions)Countries with the most Twitter users as of January 2019
- Distribution of Twitter users worldwide as of January 2019, by genderTwitter: distribution of global audiences 2019, by gender
- Percentage of U.S. adults who use Twitter as of January 2018, by age groupTwitter usage reach in the United States 2018, by age group
- Marketing use
The most important statistics
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018, by target group
- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017Social media marketers use for professional purposes worldwide 2017
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- Most popular social networks used by Inc. 500 companies in 2017Corporate social media usage of Inc. 500 companies 2017
- Average monthly number of tweets by brands on Twitter from January to December 2017Twitter: average monthly tweets by brand profiles 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018Future use of social media among marketers worldwide by platform 2018
- Effectiveness
The most important statistics
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018Twitter median CTR worldwide Q1 2017- Q1 2018
- Year-on-year referral traffic growth of leading social networks in the United States as of 4th quarter 2018Year-on-year site visit growth via U.S. social networks 2018
- Average number of daily brand retweets on Twitter as of 1st half 2018, by verticalAverage daily Twitter brand retweets 2018, by vertical
- Monthly follower growth of brand Twitter profiles from August to December 2017Twitter: monthly brand profile follower growth 2017
- User engagement with brand posts on Twitter from January to July 2017Twitter brand posts replies and mention rate 2017
- Advertising
The most important statistics
- Twitter's advertising revenue worldwide from 2014 to 2018 (in billion U.S. dollars)Twitter's advertising revenue worldwide 2014-2018
- Net digital advertising revenue of selected online companies in the United States from 2016 to 2019 (in billion U.S. dollars)U.S. net digital ad revenue 2016-2019, by company
- Worldwide mobile advertising revenue of Twitter from 2014 to 2018 (in billion U.S. dollars)Twitter: global mobile internet advertising revenue 2014-2018
- Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company
- Social networking ad revenue market share of Twitter in the United States from 2015 to 2018U.S. Twitter social network advertising revenue share 2015-2018
- Mobile advertising revenue of Twitter in the United States from 2015 to 2018 (in million U.S. dollars)U.S. Twitter mobile advertising revenue 2015-2018
- Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 3rd quarter 2018Twitter ad engagement change Q3 2014 - Q3 2018
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)Twitter median CPM worldwide Q1 2017- Q1 2018
- Leader rankings
The most important statistics
- Leading brands on Twitter as of June 2018, by followers (in millions)Most-followed brands on Twitter 2018
- Leading brands in the United States on Twitter in 2017, based on user engagement (in million actions)Leading U.S. brands on Twitter 2017, by user engagement
- Leading retail and consumer merchandise brands on Twitter as of July 2018, by followers (in millions)Most-followed retailers and consumer merchandise brands on Twitter 2018
- Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)Most-followed beauty brands on Twitter 2018
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)Most-followed apparel brands on Twitter 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Most important social media platforms for B2B and B2C marketers 2018
- Outsourcing social media marketing worldwide 2014
- Social media marketing tasks outsourced worldwide 2014
- Small business in the U.S.: most effective social media channels 2016
- Most used social networks for B2B marketing in the United Kingdom (UK) 2014
- Russia: social media websites ranked by importance to marketing professionals in 2015
- Responsibility for B2B social media marketing in the United Kingdom (UK) 2014
- Usage of social media platforms for B2B content marketing in North America 2014
- Survey on overall social media impact on companies in Denmark 2017
- Most successful B2B social media marketing content in the United Kingdom (UK) 2014
- Importance of B2B social media marketing in the United Kingdom (UK) 2014
- Company profile page visits on social networks in Germany 2013-2014
- Brand activation marketing spend in the U.S. 2015, by type
- B2B vs B2C brand activation marketing spend in the U.S. 2015
- Leading social media marketing objectives worldwide 2015
- Consumption of advertisement flyers in the Netherlands 2014, by age and time
- Trust in customer reviews according to the use of social networks in France 2015
- Social media usage during everyday activity planning by U.S. moms 2015
- Foursquare usage reach in the United States 2018, by annual household income
- Climate change: Cost of adaption for productivity-enhancing investments
Studies
- Social media marketing
- B2B marketing
- Twitter marketing
- Facebook marketing
- Digital marketing in Italy
- Influencer marketing
- Social Media Marketing Industry Report 2018
- Social Media Marketing Industry Report 2017
- Social Media Marketing Industry Report 2016
- Social Media Marketing Industry Report 2015
- The Belgian CMO Marketing Survey 2018
- Social Media Marketing Industry Report 2014
- Digital marketing in the United Kingdom (UK)
- B2B Content Marketing 2019
- B2C Content Marketing 2019
Statistics on the topic
Free statistics
- Market capitalization of the largest U.S. internet companies as of June 2018 (in billion U.S. dollars)
- Annual revenue of Twitter from 2010 to 2017, by segment (in million U.S. dollars)
- Most popular social networks worldwide as of January 2019, ranked by number of active users (in millions)
- Number of Twitter users worldwide from 2014 to 2020 (in millions)
- Distribution of Twitter users worldwide from 2012 to 2018, by region
- Leading countries based on number of Twitter users as of January 2019 (in millions)
- Distribution of Twitter users worldwide as of January 2019, by gender
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- Most popular social networks used by Inc. 500 companies in 2017
- Average monthly number of tweets by brands on Twitter from January to December 2017
- Year-on-year referral traffic growth of leading social networks in the United States as of 4th quarter 2018
- Monthly follower growth of brand Twitter profiles from August to December 2017
- Twitter's advertising revenue worldwide from 2014 to 2018 (in billion U.S. dollars)
- Worldwide mobile advertising revenue of Twitter from 2014 to 2018 (in billion U.S. dollars)
- Social networking ad revenue market share of Twitter in the United States from 2015 to 2018
- Mobile advertising revenue of Twitter in the United States from 2015 to 2018 (in million U.S. dollars)
- Leading brands in the United States on Twitter in 2017, based on user engagement (in million actions)
- Leading retail and consumer merchandise brands on Twitter as of July 2018, by followers (in millions)
- Leading beauty and cosmetics brands on Twitter as of July 2018, by followers (in 1,000s)
- Leading fashion brands on Twitter as of July 2018, by followers (in millions)
- Share of B2B marketers who use various social media sites to distribute content as of August 2014
- Confidence rate of French brands giving access to customer reviews on all their channels (social networks, stores, website) in 2015, by social network usage
- Usage of selected social media apps during the planning of everyday activities according to mom users in the United States as of October 2015
Premium Statistics
- Leading digital publishers in the United States as of October 2018, based on audience size (in millions)
- Leading digital publishers in the United States as of October 2018, based on reach
- Most important social media platforms for marketers worldwide as of January 2018
- Percentage of U.S. adults who use Twitter as of January 2018, by age group
- Leading social media platforms used by B2B and B2C marketers worldwide as of January 2018
- Leading social media used for professional purposes according to marketing professionals worldwide as of February 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018
- Twitter advertising median clickthrough rate (CTR) worldwide from 1st quarter 2017 to 1st quarter 2018
- Average number of daily brand retweets on Twitter as of 1st half 2018, by vertical
- User engagement with brand posts on Twitter from January to July 2017
- Net digital advertising revenue of selected online companies in the United States from 2016 to 2019 (in billion U.S. dollars)
- Net mobile advertising revenue in the United States from 2016 to 2019, by company
- Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 3rd quarter 2018
- Twitter advertising median cost-per-mille (CPM) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Twitter advertising median cost-per-click (CPC) worldwide from 1st quarter 2017 to 1st quarter 2018 (in U.S. dollars)
- Leading brands on Twitter as of June 2018, by followers (in millions)
- Most important social media platforms for B2B and B2C marketers as of January 2018
- Do you outsource any of your social media marketing efforts?
- Which social media marketing tasks do you outsource?
- Most effective social media channels for small businesses in the United States in June 2016
- What’s the extent of your organisation’s presence on the following social networks?
- Social media websites ranked by importance according to marketing professionals in Russia between June and August 2015
- Who posts on social channels?
- Overall, do you believe that social media has had a positive or negative impact on your company?
- How effective do you find each type of post?
- How important is social media?
- Number of social network members who visited company profile pages in Germany from 2013 to 2014 (in millions)
- Distribution of brand activation marketing spending in the United States in 2015, by end-user sector
- Brand activation marketing spending in the United States in 2015, by end-user sector (in billion U.S. dollars)
- Leading social media marketing objectives worldwide as of October 2015
- Share of individuals reading flyers in the Netherlands in 2014, by age and by time of day
- Percentage of U.S. internet users who use Foursquare as of January 2018, by annual household income (in U.S. dollars)
- Additional annual investment expenditure needed to counteract the effects of climate change on nutrition (in million U.S. dollars)
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