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B2C e-commerce revenue in Vietnam 2012-2018

In 2018, the B2C e-commerce revenue was at 8.06 billion U.S. dollars in Vietnam. In that year, e-commerce revenue grew by 30 percent. It was estimated that approximately 39.9 million people participated in B2C e-commerce in 2018, with each person spending about 202 U.S. dollars on average.

Most popular B2C e-commerce sites in Vietnam

The Gioi Di Dong was the most visited domestic B2C e-commerce site as of fourth quarter 2019. The site specializes in consumer electronics such as smartphones, tablets, laptops, accessories and watches. In terms of international B2C e-commerce providers, Indonesian brand Shopee was the leader with over 37 million monthly web visits as of fourth quarter 2019.

Mobile World Investment Corporation

The e-commerce site The Gioi Di Dong belongs to Mobile World Investment Corporation (MWG) along with other e-commerce businesses such as consumer electronics seller Dien May Xanh, fresh food seller Bach Hoa Xanh and smartphone seller BigPhone, all of which are popular among Vietnamese consumers. In that year, MWG generated a revenue of 86.52 trillion Vietnamese dong.

B2C e-commerce revenue in Vietnam from 2012 to 2018

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Release date

September 2019



Survey time period

2012 to 2018

Supplementary notes

Figures prior 2015 from previous reporting.

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Statistics on "E-commerce in Vietnam"

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