• Smartphone sales OS monthly market share Japan 2021

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In March 2021, Android recorded a market share of 57.4 percent among smartphone operating systems in Japan, while iOS held a market share of 42.4 percent. Android was the most widely used operating system in Japan throughout most of 2020. The two rivals dominate the Japanese market and together hold a share of more than 99 percent.

Smartphone market in Japan

In terms of model, Apple iPhones have been dominating the smartphone market in Japan. Although the ownership rate of smartphones in the country has been rapidly increasing, Japanese smartphone makers have not profited from this growth. Japanese brands such as Sony, Panasonic, and Sharp, which have been providing highly advanced mobile phones to the nation, are currently not able to compete against Apple when it comes to smartphone sales.

Smartphone usage

Smartphones are becoming the most indispensable device in Japanese society, as revealed in a survey conducted in 2019. The household penetration rate of smartphones increased to around 83 percent from less than 10 percent in 2010. More than 63 percent of Japanese respondents used smartphones to access the internet, surpassing the share of those using computers as the leading device to use the internet. The smartphone game market is also a fast-growing industry in Japan, with its value expected to reach approximately 1.2 trillion Japanese yen in fiscal year 2020.

Monthly market share held by smartphone operating systems in Japan from January 2014 to March 2021

Characteristic	Android	BlackBerry	iOS	Windows	Other
Mar '21	57.4%	0%	42.4%	0%	0.2%
Feb '21	51.1%	0%	48.7%	0%	0.2%
Jan '21	49.4%	0%	50.6%	0%	0%
Dec '20	50.6%	0%	45.9%	0%	3.6%
Nov '20	57.1%	0%	40.3%	0%	2.6%
Oct '20	60%	0%	38.6%	0%	1.4%
Sep '20	62.7%	0%	36.9%	0%	0.4%
Aug '20	59.1%	0%	40.8%	0%	0.1%
Jul '20	55.5%	0%	44.4%	0%	0.1%
Jun '20	50.2%	0%	49.7%	0%	0.1%
May '20	50.6%	0%	49.3%	0%	0.1%
Apr '20	50.8%	0%	49%	0%	0%
Mar '20	51.2%	0%	48.7%	0%	0.2%
Feb '20	47.7%	0%	52%	0.1%	0.1%
Jan '20	46.4%	0%	53.4%	0.1%	0.1%
Dec '19	47.3%	0%	52.5%	0.2%	0.1%
Nov '19	51.6%	0%	48.1%	0.2%	0.1%
Oct '19	57.3%	0%	41.8%	0.5%	0.4%
Sept '19	59%	0%	39.9%	0.7%	0.4%
Aug '19	63.8%	0%	35%	0.6%	0.6%
Jul '19	61.7%	0%	37.5%	0.5%	0.3%
Jun '19	60.5%	0%	38.8%	0.3%	0.4%
May '19	56.4%	0%	43.2%	0.3%	0.1%
Apr '19	58.7%	0%	41%	0.2%	0.1%
Mar '19	56.4%	0%	43.4%	0.2%	0%
Feb '19	57.9%	0%	41.9%	0.1%	0.1%
Jan '19	54.6%	0%	44.9%	0%	0.5%
Dec '18	52.8%	0%	46.4%	0%	0.8%
Nov '18	57.1%	0%	41.9%	0%	1%
Oct '18	60.8%	0%	38.4%	0%	0.8%
Sep '18	70.6%	0%	28.2%	0%	1.2%
Aug '18	67.7%	0%	30.7%	0%	1.6%
Jul '18	60.8%	0%	37.6%	0%	1.6%
Jun '18	55.8%	0.2%	42.9%	0.1%	1%
May '18	51.6%	0.1%	47.5%	0.1%	0.7%
Apr '18	55.7%	0.1%	43.9%	0.1%	0.2%
Mar '18	54.8%	0%	44.8%	0.1%	0.3%
Feb '18	52.8%	0%	47%	0.1%	0.1%
Jan '18	48.7%	0%	51.1%	0.1%	0.1%
Dec '17	44.8%	0%	55.2%	0%	0%
Nov '17	48.4%	0%	51.5%	0%	0.1%
Oct '17	55%	0%	44.8%	0.1%	0.1%
Sept '17	66.5%	0.3%	33%	0.1%	0.1%
Aug '17	67.4%	0.3%	31.8%	0.4%	0.1%
Jul '17	61.4%	0.3%	37.9%	0.3%	0.2%
Jun '17	55%	-	44.6%	0.3%	0.2%
May '17	50.9%	-	48.4%	-	0.6%
Apr '17	55.9%	-	43.5%	-	0.5%
Mar '17	53.1%	-	45.1%	1.2%	0.5%
Feb '17	53.9%	-	44.8%	1.3%	-
Jan '17	49%	-	49.5%	1.5%	-
Dec '16	44.8%	0.3%	54.7%	0.2%	-
Nov '16	42.3%	0.3%	57%	0.4%	-
Oct '16	47.5%	-	51.7%	0.2%	0.3%
Sep '16	61.7%	-	37.4%	0.5%	0.3%
Aug '16	66.7%	-	31.9%	0.6%	0.8%
Jul '16	64.6%	-	34.1%	0.6%	0.6%
Jun '16	61%	0.2%	38%	0.3%	0.6%
May '16	58.8%	0.2%	40.6%	0.1%	0.3%
Apr '16	55.7%	0.3%	43.2%	0.1%	0.7%
Mar '16	51.7%	0.1%	46.8%	0.5%	0.9%
Feb '16	48.2%	0.1%	50.2%	0.5%	0.9%
Jan '16	48.7%	0%	50.3%	0.5%	0.5%
Dec '15	44.4%	1.2%	54.1%	0%	0.3%
Nov '15	44.7%	1.2%	53.7%	0.3%	0.2%
Oct '15	47.7%	-	50.3%	0.4%	1.6%
Sep '15	60.7%	-	38.3%	0.5%	0.5%
Aug '15	64.5%	0.9%	33.8%	0.3%	0.5%
Jul '15	62.9%	0.9%	35.1%	0.1%	0.9%
Jun '15	54.4%	0.9%	42.2%	-	2.5%
May '15	52.6%	0.1%	44.6%	0.1%	2.6%
Apr '15	51.6%	-	45.6%	0.2%	2.6%
Mar '15	52.3%	0.7%	45.1%	0.4%	1.4%
Feb '15	47.9%	0.7%	49.8%	0.3%	1.3%
Jan '15	45.4%	0.7%	52.4%	0.2%	1.3%
Dec '14	38.3%	0.1%	60.2%	0%	1.4%
Nov '14	42.4%	0.2%	53.8%	0.4%	0.2%
Oct '14	48.1%	0.6%	48%	0.5%	2.8%
Sep '14	64.5%	0.5%	31.3%	0.9%	2.7%
Aug '14	70.2%	0.5%	27.1%	0.9%	1.4%
Jul '14	69.3%	0%	28.8%	1.1%	0.8%
Jun '14	58.8%	0%	39.5%	0.9%	0.8%
May '14	47%	0%	51.7%	1.4%	0%
Apr '14	43.6%	9%	58.4%	1%	0%
Mar '14	41.5%	0%	57.6%	0.9%	0%
Feb '14	44.8%	0%	54.9%	0.2%	0.1%
Jan '14	39.6%	0%	59.7%	0%	0.7%

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Source

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Source

Release date

May 2021

More information

Region

Japan

Survey time period

January 2014 to March 2021

Supplementary notes

The source tracks mobile phone behavior, including purchasing of phones, mobile phone bills/airtime, source of purchase and phone usage. The data excludes enterprise sales.

The source does not provide an exact publication date. Date given here is the day of data access.

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Monthly market share held by smartphone OS in Japan 2014-2021

Monthly market share held by smartphone operating systems in Japan from January 2014 to March 2021

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