In December 2021, Android recorded a market share of 55.6 percent among smartphone operating systems in Japan, while iOS held a market share of 44.4 percent. According to the methodology employed by the source, Android was the most widely used operating system in Japan throughout most of 2021.
Smartphone market in Japan
In terms of device models, Apple iPhones are dominating the smartphone market in Japan. Although the ownership rate of smartphones in the country has seen strong increases in the recent years, Japanese smartphone makers have not profited significantly from this growth. Japanese brands such as Sony, Panasonic, and Sharp, which have been providing highly advanced mobile phones to the nation, have difficulties competing against Apple when it comes to smartphone sales.
The source tracks mobile phone behavior, including purchasing of phones, mobile phone bills/airtime, source of purchase and phone usage. The data excludes enterprise sales.
The source does not provide an exact publication date. Date given here is the day of data access.
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Kantar Worldpanel. (March 23, 2022). Monthly market share held by smartphone operating systems in Japan from January 2015 to December 2021 [Graph]. In Statista. Retrieved August 14, 2022, from https://www.statista.com/statistics/260415/market-share-held-by-smartphone-operating-systems-in-japan/
Kantar Worldpanel. "Monthly market share held by smartphone operating systems in Japan from January 2015 to December 2021." Chart. March 23, 2022. Statista. Accessed August 14, 2022. https://www.statista.com/statistics/260415/market-share-held-by-smartphone-operating-systems-in-japan/
Kantar Worldpanel. (2022). Monthly market share held by smartphone operating systems in Japan from January 2015 to December 2021. Statista. Statista Inc.. Accessed: August 14, 2022. https://www.statista.com/statistics/260415/market-share-held-by-smartphone-operating-systems-in-japan/
Kantar Worldpanel. "Monthly Market Share Held by Smartphone Operating Systems in Japan from January 2015 to December 2021." Statista, Statista Inc., 23 Mar 2022, https://www.statista.com/statistics/260415/market-share-held-by-smartphone-operating-systems-in-japan/
Kantar Worldpanel, Monthly market share held by smartphone operating systems in Japan from January 2015 to December 2021 Statista, https://www.statista.com/statistics/260415/market-share-held-by-smartphone-operating-systems-in-japan/ (last visited August 14, 2022)