Smartphone market in Japan
In terms of device models, Apple's iPhones are dominating the smartphone market in Japan. Although the ownership rate of smartphones increased in recent years, Japanese smartphone makers have not profited significantly from this growth. Japanese brands such as Sony, Panasonic, and Sharp, which previously had been providing highly advanced mobile phones to the nation, have difficulties competing against Apple when it comes to smartphone sales.
Smartphones have become an indispensable device for many Japanese consumers. A look at the household penetration rate reveals that close to nine out of ten households now own smartphones. Smartphones have surpassed computers as the leading device used to access the internet. This change is also reflected by the average time people spend on using the internet via mobile devices per weekday, which has increased significantly in recent years.