About This Statistic
This statistic shows a timeline with the amount of monthly active WhatsApp users worldwide as of February 2016. As of that month, the mobile messaging app announced more than 1 billion monthly active users, up from over 700 million in January 2015. The service is one of the most popular mobile apps worldwide.
WhatsApp WhatsApp is a cross-platform instant messaging service for smartphones that relies on the internet for the transmission of messages. Based on a low-cost subscription model, WhatsApp is a cheap alternative to carrier-billed text messaging via SMS, especially for international or group messaging. The mobile messaging app enables users to share text, image and video messages – the service handles more than 600 million photo and 64 billion overall messages every day. In the United States, the daily engagement rate among Android WhatsApp users was 36 percent.
WhatsApp is especially popular in markets outside the United States while facing strong competition from Asia-based social messenger apps such as WeChat, LINE or Kakaotalk. WhatsApp’s popularity in emerging mobile markets is not only based on their low-cost business model but on many of its features.
In February 2014, social network Facebook acquired WhatsApp for 19 billion U.S. dollars.