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Mexico: retail e-commerce sales growth 2018-2025

According to the forecast of the Digital Market Outlook, retail e-commerce sales revenue in Mexico was expected to increase by nearly 32 percent in 2019, compared to the previous year. This momentum is largely a result of the coronavirus pandemic, as many Mexicans turned to online shopping to supply their needs during weeks and sometimes months of confinement. Following the 2020 e-shopping craze, the return to the "new normal" is anticipated to drive retail e-commerce revenue in the North American country to grow by 12.8 percent in 2021.

Annual retail e-commerce sales growth in Mexico from 2018 to 2025

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Release date

November 2020



Survey time period

2018 and 2019

Special properties

* Forecast adjusted for the impact of COVID-19

Supplementary notes

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

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Statistics on "E-commerce in Mexico"

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