in 2022, 91 percent of consumers interviewed across Brazil's 14 largest advertising markets reported consuming digital media throughout the 30 days preceding the survey. The reach of out-of-home (OOH) media and free TV stood at 88 and 72 percent. Those were the only three options reaching more than half of the Brazilian population.
A connected nation
The number of internet users in Brazil has continuously risen throughout the past years. Between 2018 and 2022, the figure grew by almost 20 percent, reaching nearly 168 million people in the latter year. With a larger online population comes the demand for interaction over the web. In 2019, little more than two-thirds of Brazilians were on social networks. Just three years later, over three out of four people accessed this type of platform.
OOH media and free TV in Brazil
The exposure in elevators, streets, and billboards attracts some of the most influential corporations to find a spot amidst cityscapes. The list of Brazil's leading OOH advertisers included heavy hitters like banks Santander and Itaú, as well as McDonald's, Telefónica, and Netflix. Meanwhile, free TV remained a profitable business, with the South American country's three most-viewed channels topping the ranking of Brazilian media and publishing companies by revenue in 2021.
Monthly media reach in Brazil as of September 2022
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Grupo de Mídia São Paulo. (March 20, 2024). Monthly media reach in Brazil as of September 2022 [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/261390/media-reach-in-brazil/
Grupo de Mídia São Paulo. "Monthly media reach in Brazil as of September 2022." Chart. March 20, 2024. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/261390/media-reach-in-brazil/
Grupo de Mídia São Paulo. (2024). Monthly media reach in Brazil as of September 2022. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/261390/media-reach-in-brazil/
Grupo de Mídia São Paulo. "Monthly Media Reach in Brazil as of September 2022." Statista, Statista Inc., 20 Mar 2024, https://www.statista.com/statistics/261390/media-reach-in-brazil/
Grupo de Mídia São Paulo, Monthly media reach in Brazil as of September 2022 Statista, https://www.statista.com/statistics/261390/media-reach-in-brazil/ (last visited October 10, 2024)
Monthly media reach in Brazil as of September 2022 [Graph], Grupo de Mídia São Paulo, March 20, 2024. [Online]. Available: https://www.statista.com/statistics/261390/media-reach-in-brazil/