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Honda Motor's advertising spending in the U.S. 2007-2018

Honda Motor Company's advertising spending in the United States from 2007 to 2018 (in billion U.S. dollars)

by A. Guttmann, last edited Sep 20, 2019
Honda Motor's advertising spending in the U.S. 2007-2018 In 2018, Honda Motor Company spent 1.39 billion U.S. dollars on advertising in the United States. After three years of lowered ad expenditures, in 2016 the automaker increased their promotional spending to a record high of 1.38 billion and have continued to spend similar amounts ever since. Among competitors, Honda ranked fifth in terms of ad spend that year, behind General Motors, Ford, and Fiat Chrysler. The company also lagged slightly behind fellow Japanese manufacturer, Toyota, but was ahead of Nissan.
Honda’s history on the U.S. market

Honda has been operating in the United States since 1959 when the first store was opened in Los Angeles. It took 11 years for the Japanese-based company to expand to the American market but since then Honda has been active and innovative in its approach to trading in the U.S. and has become one of the most popular motor vehicle brands. In fact, it was the first manufacturer to comply with the Clean Air Act regulations introduced in the 1970s. Throughout the decades Honda's cars were consistently growing in popularity among American drivers and today more than 8.7 percent of 30 to 49-year-olds in the U.S. claimed that Honda is their primary vehicle.
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Honda Motor Company's advertising spending in the United States from 2007 to 2018 (in billion U.S. dollars)

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