Digital buyer penetration in North America from 2013 to 2018

Digital buyer penetration in North America 2013-2018 This statistic gives information on the digital buyer penetration in North America from 2013 to 2018. In 2013, 72 percent of internet users in North America had purchased products online. In 2017, this figure is expected to grow to 77.7 percent. The number of digital buyers worldwide is forecast to pass the two billion mark by 2019.
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Internet usersPopulation
201372%60.6%
201473.6%62.5%
2015*74.9%64.2%
2016*0%65.8%
2017*77.7%67.4%
2018*78.8%68.7%
Internet usersPopulation
201372%60.6%
201473.6%62.5%
2015*74.9%64.2%
2016*0%65.8%
2017*77.7%67.4%
2018*78.8%68.7%
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Description Source More information
This statistic gives information on the digital buyer penetration in North America from 2013 to 2018. In 2013, 72 percent of internet users in North America had purchased products online. In 2017, this figure is expected to grow to 77.7 percent. The number of digital buyers worldwide is forecast to pass the two billion mark by 2019.
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Release date
July 2014
Region
North America
Survey time period
2013 to 2014
Age group
14 years and older
Supplementary notes
* Forecast
Internet users who have made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet.
Share of internet users was from an earlier publication. The source did not provide a figure regarding the share of internet users in 2016.

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