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Digital buyer penetration in North America 2013-2018
Digital buyer penetration in North America 2013-2018
Digital buyer penetration in North America from 2013 to 2018
by Statista Research Department,
last edited
Jul 30, 2014
This statistic gives information on the digital buyer penetration in North America from 2013 to 2018. In 2013, 72 percent of internet users in North America had purchased products online. In 2017, this figure is expected to grow to 77.7 percent.
The number of digital buyers worldwide is forecast to pass the two billion mark by 2019.
Digital buyer penetration in North America from 2013 to 2018
Loading statistic...
| Internet users | Population | |
|---|---|---|
| 2013 | 72% | 60.6% |
| 2014 | 73.6% | 62.5% |
| 2015* | 74.9% | 64.2% |
| 2016* | 0% | 65.8% |
| 2017* | 77.7% | 67.4% |
| 2018* | 78.8% | 68.7% |
| Internet users | Population | |
|---|---|---|
| 2013 | 72% | 60.6% |
| 2014 | 73.6% | 62.5% |
| 2015* | 74.9% | 64.2% |
| 2016* | 0% | 65.8% |
| 2017* | 77.7% | 67.4% |
| 2018* | 78.8% | 68.7% |
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by Statista Research Department,
last edited
Jul 30, 2014
This statistic gives information on the digital buyer penetration in North America from 2013 to 2018. In 2013, 72 percent of internet users in North America had purchased products online. In 2017, this figure is expected to grow to 77.7 percent.
The number of digital buyers worldwide is forecast to pass the two billion mark by 2019.
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- Release date
- July 2014
- Region
- North America
- Survey time period
- 2013 to 2014
- Age group
- 14 years and older
- Supplementary notes
-
* Forecast
Internet users who have made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet.
Share of internet users was from an earlier publication. The source did not provide a figure regarding the share of internet users in 2016.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- July 2014
More information
- Region
- North America
- Survey time period
- 2013 to 2014
- Age group
- 14 years and older
- Supplementary notes
-
* Forecast
Internet users who have made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet.
Share of internet users was from an earlier publication. The source did not provide a figure regarding the share of internet users in 2016.
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