- E-Commerce›
- Key Figures of E-Commerce›
Digital buyer penetration in North America 2013-2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Digital buyer penetration in North America 2013-2018
Digital buyer penetration in North America from 2013 to 2018
by Statista Research Department,
last edited
Jul 30, 2014
This statistic gives information on the digital buyer penetration in North America from 2013 to 2018. In 2013, 72 percent of internet users in North America had purchased products online. In 2017, this figure is expected to grow to 77.7 percent.
The number of digital buyers worldwide is forecast to pass the two billion mark by 2019.
Digital buyer penetration in North America from 2013 to 2018
| Internet users | Population | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| Internet users | Population | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Register now
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $59 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $59 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Jul 30, 2014
This statistic gives information on the digital buyer penetration in North America from 2013 to 2018. In 2013, 72 percent of internet users in North America had purchased products online. In 2017, this figure is expected to grow to 77.7 percent.
The number of digital buyers worldwide is forecast to pass the two billion mark by 2019.
- Show sources information
- Show publisher information
- Release date
- July 2014
- Region
- North America
- Survey time period
- 2013 to 2014
- Age group
- 14 years and older
- Supplementary notes
-
* Forecast
Internet users who have made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet.
Share of internet users was from an earlier publication. The source did not provide a figure regarding the share of internet users in 2016.
Source
- Show sources information
- Show publisher information
- Release date
- July 2014
More information
- Region
- North America
- Survey time period
- 2013 to 2014
- Age group
- 14 years and older
- Supplementary notes
-
* Forecast
Internet users who have made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet.
Share of internet users was from an earlier publication. The source did not provide a figure regarding the share of internet users in 2016.
Other statistics on the topic
+B2C E-Commerce
E-commerce spending per capita in Europe 2015-2018, by country
+B2C E-Commerce
Most popular online clothing stores in Poland 2019, by brand awareness
+B2C E-Commerce
Most popular payment methods for online purchases in Poland 2017-2018
+B2C E-Commerce
E-commerce use of consumers in the European Union in 2017-2018, by country
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "E-commerce in Poland"
- Market overview
The most important statistics
- Average annual spending per capita for online shopping in Europe from 2015 to 2018, by country (in euros**)E-commerce spending per capita in Europe 2015-2018, by country
- Share of consumers aged 16 to 75 years old who used online shopping in the EU-28 countries in 2017 and 2018E-commerce use of consumers in the European Union in 2017-2018, by country
- Share of European online shoppers who purchased online from internet shops based in Poland in 2018, by countryShare of European customers of online shops in Poland 2018, by country
- Number of retail stores in Poland from 2009 to 2018 (in 1000s)Number of retail stores in Poland 2009-2018
- Number of registered e-commerce stores in Poland from 2013 to 2019 (in 1,000s)Number of registered e-commerce stores in Poland 2013-2019
- Share of enterprises that make B2B and B2G e-commerce sales via a website in Poland from 2013 to 2018Poland: share of enterprises that make B2B/B2G e-commerce sales via a website 2018
- Share of enterprises that make B2C e-commerce sales via a website in Poland from 2013 to 2018Poland: share of enterprises that make B2C e-commerce sales via a website 2013-2018
- Rate of cross-border e-commerce usage in Poland from 2015 to 2019*Cross-border e-commerce usage in Poland 2015-2019
- Mobile commerce
The most important statistics
- Have you at any time during the past twelve months used your mobile phone or tablet for online buying?Mobile device usage for e-shopping in European countries 2018
- Devices used by customer in Poland to purchase goods online from 2015 to 2019Devices used to purchase goods online in Poland 2015-2019
- Most popular mobile phone browsers in Poland from May 2018 to May 2019, by share of viewsMost popular mobile phone browsers in Poland 2018-2019
- Most popular mobile phone operating systems in Poland from May 2018 to May 2019, by share of viewsMost popular mobile phone operating systems in Poland 2018-2019
- Most popular tablet web browsers in Poland from May 2018 to May 2019, by share of viewsMost popular tablet web browsers in Poland 2018-2019
- Most popular tablet operating systems in Poland from May 2018 to May 2019, by share of viewsMost popular tablet operating systems in Poland 2018-2019
- Online stores
The most important statistics
- Which of these types of online shops have you bought something from in the past 12 months?Popular types of online shops in Poland 2017
- Leading online stores ranked by brand awareness in Poland in 2019*Most popular online stores in Poland 2019, by brand awareness
- Leading online fashion stores ranked by brand awareness in Poland in 2019*Most popular online clothing stores in Poland 2019, by brand awareness
- Leading online grocery stores ranked by brand awareness in Poland in 2019*Most popular online grocery stores in Poland 2019, by brand awareness
- Leading online drugstores ranked by brand awareness in Poland in 2019*Most popular online drugstores in Poland 2019, by brand awareness
- Leading online pharmacies ranked by brand awareness in Poland in 2019*Most popular online pharmacies in Poland 2019, by brand awareness
- Leading online home appliance stores ranked by brand awareness in Poland in 2019*Most popular online home appliance stores in Poland 2019, by brand awareness
- Leading online home improvement stores by brand awareness in Poland in 2019*Most popular online home improvement stores in Poland 2019, by brand awareness
- E-commerce users
The most important statistics
- Share of individuals who purchased online in Poland from 2009 to 2018*Share of individuals who purchased online Poland 2009-2018
- Share of individuals using the internet to find information about goods and services in Poland from 2007 to 2018Researching products/services online in Poland 2007-2018
- Share of individuals using the internet to sell goods or services in Poland from 2005 to 2018Online C2C e-commerce penetration in Poland 2005-2018
- Share of online shoppers in Poland from 2015 to 2019, by age groupAge distribution of online shoppers in Poland 2015-2019
- Share of online shoppers in Poland from 2015 to 2019, by genderOnline shopping in Poland 2015-2019, by gender
- Share of individuals who purchased food or groceries online in Poland from 2007 to 2018Share of individuals buying groceries online in Poland 2007-2018
- Share of individuals who use the internet for travel and accommodation services in Poland from 2005 to 2017Online travel and accommodation services usage in Poland 2005-2017
- Online shopping behavior
The most important statistics
- Which of these statements on online shopping do you agree with?Opinions on online shopping in Poland 2017
- What motivates you to shop online?*Main reasons for shopping online in Poland 2019
- Most frequently used online sources of shopping inspiration in Poland in 2018Most used online shopping inspiration sources in Poland 2018
- Consumer online shopping motivation factors in Poland in 2019*Motivating factors for shopping online in Poland 2019
- Most popular product categories customers researched online but purchased offline in physical stores in Poland in 2019*Most popular product categories researched online bought offline in Poland 2019
- Most popular product categories customers researched in physical stores but purchased online in Poland in 2019*Most popular product categories researched offline bought online in Poland 2019
- Share of internet users that use social media to buy products in Poland in 2016Buying products found on social media in Poland 2016
- Do you actively use social media as a source for purchase decisions?Social media influence on consumer purchasing decisions in Poland 2016
- Online spending behavior
The most important statistics
- Consumer spending on buying products online in selected European countries in 2018* (in billion euros)Consumer spending on buying products online in Europe 2018
- Which of these items have you bought online in the past 12 months?Online purchase by category in Poland 2017
- Most popular products e-shoppers buy online in Poland as of 2019*Most popular online shopping categories in Poland 2019
- Product categories bought online from a foreign website by consumers in Poland in 2019*Product categories bought online from abroad in Poland 2019
- Which of these products do you mostly buy / order online?Products mostly bought / ordered online in Poland 2017
- Product categories customers are most likely to buy online for the first time in Poland as of 2019*Product categories customers would purchase online for the first time Poland 2019
- Which types of products have you returned in the past year?Ranking of product types returned in Poland 2018
- Have you spent money on online dating (website or app) in the past 12 months?Spending money on online dating in Poland 2017
- Payment methods
The most important statistics
- How have you conducted online payments in the past 6 months?*Most popular online payment methods in Poland 2016-2017
- Most popular payment systems chosen by Polish e-customers from 2016 to 2019*Most popular e-commerce payment systems in Poland 2016-2019
- How have you conducted online payments in the past 12 months?Popular ways of online payment in Poland 2017
- Which of the following methods do you prefer to use when you pay for a product you've bought online?Most popular payment methods for online purchases in Poland 2017-2018
- Delivery
The most important statistics
- Favorite delivery methods used for online shopping in Poland in 2019*E-commerce delivery methods used in Poland 2019
- How do you prefer to have your product delivered when you buy online?*Most important factors regarding online product deliveries in Poland 2018
- What is the maximum number of days it may take to have your product delivered?*Most acceptable time of delivery for products bought online in Poland 2018
- Which parcel service usually delivers the items you purchase online to your home or work?*Most used online shipping provider by Polish online shoppers 2019
- Preferred methods of returning products purchased online in Poland in 2019*Product return methods preferred by online consumers in Poland 2019
- Forecasts
The most important statistics
- Number of e-commerce users forecast in Poland from 2017 to 2023 (in millions)Online retail users forecast in Poland 2017-2023
- E-commerce revenue forecast in Poland from 2017 to 2023* (in million U.S. dollars)E-commerce revenue forecast in Poland 2017-2023
- Fashion e-commerce revenue forecast in Poland from 2017 to 2023 (in billion U.S. dollars)Fashion e-commerce revenue forecast in Poland 2017-2023
- Electronics and media e-commerce revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)Electronics and media e-commerce revenue forecast in Poland 2017-2023
- Toys, hobby and DIY e-commerce revenue forecast in Poland from 2017 to 2023 (in billion U.S. dollars)Toys, hobby and DIY e-commerce revenue forecast in Poland 2017-2023
- Furniture and appliances e-commerce revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)Furniture and appliances e-commerce revenue forecast in Poland 2017-2023
- Food and personal care e-commerce revenue forecast in Poland from 2017 to 2023 (in billion U.S. dollars)Food and personal care e-commerce revenue forecast in Poland 2017-2023
- E-travel revenue forecast in Poland from 2017 to 2023* (in billion U.S. dollars)E-travel revenue forecast in Poland 2017-2023
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Colombia: online shoppers 2017, by age
- Colombia: online shoppers 2017, by gender
- Mexico: share of digital buyers in El Buen Fin 2018, by age
- Brazil: average age of digital buyers 2016-2018
- Share of consumers who bought computer hardware online in Norway 2018, by age group
- Share of consumers who bought household goods online in Norway 2018, by age group
- Consumers who bought books and newspapers online in Norway 2018, by age group
- Share of online event ticket shoppers in Norway 2007-2018
- Share of consumers who bought computer software online in Norway 2018, by age group
- Payment methods used to buy fashion products online in Spain in 2016
- Online fashion shoppers: information sources used to be up-to-date in Spain in 2016
- Share of online shoppers in Canada 2007-2016
- Share of online shoppers in Canada 2007-2016, by age
- Percentage of online buyers in the last three months in Spain 2016, per region
- Online shoppers' share of banked population Indonesia 2017-2022
- Brazil: number of digital shoppers 2014-2019
Studies
- 2018 UPS Pulse of the Online Shopper Study: Canada Study
- 2018 UPS Pulse of the Online Shopper - Global Executive Summary
- E-commerce in China
- E-commerce in Taiwan
- E-commerce in Mexico
- E-commerce in Argentina
- E-commerce in Canada
- E-commerce in the Nordics
- E-commerce in Colombia
- E-commerce in Brazil
- E-commerce in Indonesia
- E-commerce in Poland
- E-commerce in Japan
- E-commerce in Chile
- Rakuten
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Yes, save as favorite!
...and make my research life easier.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.