• Canada: digital buyer penetration 2021

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In 2021, the number of digital buyers in Canada reached over 27 million users. This means that 72.5 percent of the Canadian population purchased goods and services online. According to the Statista Digital Market Outlook this share is expected to grow to 77.6 percent in 2025.

Digital buyer penetration in Canada from 2017 to 2025

Characteristic	Share of population
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Release date

May 2021

More information

Region

Canada

Special properties

number of active paying customers (or accounts); forecast adjusted for expected impact of COVID-19

Supplementary notes

The eCommerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets. The following are not included in the eCommerce market: digitally distributed services (see instead: eServices), digital media downloads or streams, digitally distributed goods in B2B markets nor digital purchase or resale of used, defective or repaired goods (reCommerce and C2C). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimate. A detailed methodology can be found in the Statista Consumer Market Outlook.