Digital buyer penetration in India from 2014 to 2020

India: digital buyer penetration 2014-2020 This statistic gives information on the digital buyer penetration in India from 2014 to 2020. In 2016, 43.8 percent of internet users in India had purchased products online. In 2019, this figure is expected to grow to 64.4 percent.
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Share of internet users
201430.3%
201537.3%
201643.8%
2017*52.3%
2018*58%
2019*64.4%
2020*70.7%
Share of internet users
201430.3%
201537.3%
201643.8%
2017*52.3%
2018*58%
2019*64.4%
2020*70.7%
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Description Source More information
This statistic gives information on the digital buyer penetration in India from 2014 to 2020. In 2016, 43.8 percent of internet users in India had purchased products online. In 2019, this figure is expected to grow to 64.4 percent.
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Release date
August 2016
Region
India
Survey time period
2014 to 2016
Age group
14 years and older
Supplementary notes
* Forecast.
Internet users who have made at least one purchase via any digital channel within the past year, including online, mobile and tablet purchases
2014 data from earlier publication

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