India: digital buyer penetration 2014-2020

Digital buyer penetration in India from 2014 to 2020

India: digital buyer penetration 2014-2020 This statistic gives information on the digital buyer penetration in India from 2014 to 2020. In 2016, 43.8 percent of internet users in India had purchased products online. In 2019, this figure is expected to grow to 64.4 percent.
Show more

Digital buyer penetration in India from 2014 to 2020

Loading statistic...
Share of internet users
2020*70.7%
2019*64.4%
2018*58%
2017*52.3%
201643.8%
201537.3%
201430.3%
Share of internet users
2020*70.7%
2019*64.4%
2018*58%
2017*52.3%
201643.8%
201537.3%
201430.3%
Download Settings Share
Download started
Please be patient - this may take a moment
This statistic gives information on the digital buyer penetration in India from 2014 to 2020. In 2016, 43.8 percent of internet users in India had purchased products online. In 2019, this figure is expected to grow to 64.4 percent.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
E-commerce in India
E-commerce in India

All Information
in one Presentation

E-commerce in India

Everything On "E-commerce in India" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "E-commerce in India"
  • Overview
  • Digital buyers
  • Shopping behavior
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.