Reddit usage reach in the United States 2023, by age group

According to a survey of U.S. adults conducted at the beginning of 2023, 44 percent of respondents who indicated using Reddit were aged between 18 and 29 years old. Reddit usage tends to be affected by users’ age, with older users reporting lower levels of engagement.

Reddit engagement in numbers

Reddit is one of the most popular websites in the forum category, allowing users to interact in multiple close-knitted communities organized in sub-threads and divided by topics. Between July and December 2023, Reddit.com registered an average of 1.9 billion monthly visits from desktop and mobile combined. Reddit users are mostly based in North America, with the United States accounting for the biggest share of traffic worldwide by far.

The future of Reddit

Reddit was created in 2005, was redesigned for the very first time in 2018 to make it more appealing to new users and increase engagement from non-participating guests (jokingly called “lurkers”) who nonetheless enjoy the content. In February 2024, the company announced it was entering the public market by releasing its S-1 registration statement. In 2023, the company generated over 804.3 million U.S. dollars in annual revenues worldwide. This translated into an average revenue per user (ARPU) of around 3.42 dollars in the last quarter of 2023.