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Attention paid to ads in Canada as of October 2012, by medium

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Attention paid to ads in Canada in 2012, by medium The statistic presents data on the attention Canadian consumer paid to ads in various media as of October 2012. During the survey, 19 percent of respodents stated they completely missed cinema ads when in the in a movie theater.
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Miss completelyPay little/some attention toPay full attention to
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Miss completelyPay little/some attention toPay full attention to
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The statistic presents data on the attention Canadian consumer paid to ads in various media as of October 2012. During the survey, 19 percent of respodents stated they completely missed cinema ads when in the in a movie theater.
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Release date
February 2013
Region
Canada
Survey time period
October 16, 2012
Age group
18 years and older
Special properties
internet users who access each medium
Method of interview
Omnibus survey
Supplementary notes
* During the survey, this question was posed as follows: "When you’re watching/listening/accessing [medium] …, what proportion of the ads do you feel you"
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