Attention paid to ads in Canada in 2012, by medium

The statistic presents data on the attention Canadian consumer paid to ads in various media as of October 2012. During the survey, 19 percent of respodents stated they completely missed cinema ads when in the in a movie theater.

Attention paid to ads in Canada as of October 2012, by medium

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Release date

February 2013



Survey time period

October 16, 2012

Age group

18 years and older

Special properties

internet users who access each medium

Method of interview

Omnibus survey

Supplementary notes

* During the survey, this question was posed as follows: "When you’re watching/listening/accessing [medium] …, what proportion of the ads do you feel you"

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