India had over 159 million subscribers of pay TV in 2020. This was a significant increase compared to 2016. The figure was estimated to reach over 180 million subscriptions by 2026. In Asia Pacific alone, the number of TV households was expected to reach over 900 million during the same time period.
Number of pay TV subscribers in India from 2016 to 2020, with estimates until 2026
(in millions)
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Digital TV Research. (April 14, 2021). Number of pay TV subscribers in India from 2016 to 2020, with estimates until 2026 (in millions) [Graph]. In Statista. Retrieved February 14, 2025, from https://www.statista.com/statistics/262013/number-of-pay-tv-subscribers-in-india/?__sso_cookie_checker=failed
Digital TV Research. "Number of pay TV subscribers in India from 2016 to 2020, with estimates until 2026 (in millions)." Chart. April 14, 2021. Statista. Accessed February 14, 2025. https://www.statista.com/statistics/262013/number-of-pay-tv-subscribers-in-india/?__sso_cookie_checker=failed
Digital TV Research. (2021). Number of pay TV subscribers in India from 2016 to 2020, with estimates until 2026 (in millions). Statista. Statista Inc.. Accessed: February 14, 2025. https://www.statista.com/statistics/262013/number-of-pay-tv-subscribers-in-india/?__sso_cookie_checker=failed
Digital TV Research. "Number of Pay Tv Subscribers in India from 2016 to 2020, with Estimates until 2026 (in Millions)." Statista, Statista Inc., 14 Apr 2021, https://www.statista.com/statistics/262013/number-of-pay-tv-subscribers-in-india/?__sso_cookie_checker=failed
Digital TV Research, Number of pay TV subscribers in India from 2016 to 2020, with estimates until 2026 (in millions) Statista, https://www.statista.com/statistics/262013/number-of-pay-tv-subscribers-in-india/?__sso_cookie_checker=failed (last visited February 14, 2025)
Number of pay TV subscribers in India from 2016 to 2020, with estimates until 2026 (in millions) [Graph], Digital TV Research, April 14, 2021. [Online]. Available: https://www.statista.com/statistics/262013/number-of-pay-tv-subscribers-in-india/?__sso_cookie_checker=failed