As of September 2024, Android held a share of over 87 percent of the mobile operating system market in Indonesia. Over the past decade, Google has kept its leading market position.
Mobile phone market in Indonesia
Indonesia booked as one of the fastest growth of the global top-ten smartphone markets worldwide. While ranked as the fourth-largest market in the world, Indonesia offers potential for growth because of a young population and increasing mobile internet penetration. Additionally, stabilization of the Indonesian rupiah against the U.S. dollar strengthened overseas vendors' investment confidence in the country.
Major mobile phone brands
Smartphone giants Oppo, Samsung, and Xiaomi dominate the current market. Both Oppo and Samsung retain the largest market share, at over 35 percent combined. While these brands continuously offer a diverse range of smartphone models with advanced technologies, the adoption of 5G devices lags behind 4G due to limited 5G connectivity in the country. This may lead to cautious approach on 5G investments, but it is expected that 5G phone adoption will slowly increase along with the infrastructure development.
Market share of mobile operating systems in Indonesia from January 2021 to September 2024
Stats are based on aggregate data collected by StatCounter on a sample exceeding 15 billion page views per month collected from across the StatCounter network of more than 3 million websites.
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StatCounter. (October 9, 2024). Market share of mobile operating systems in Indonesia from January 2021 to September 2024 [Graph]. In Statista. Retrieved November 15, 2024, from https://www.statista.com/statistics/262205/market-share-held-by-mobile-operating-systems-in-indonesia/?__hsfp=1602352737&__hssc=170294911.78.1485172748264&__hstc=170294911.73502b2b30a92f3c75c72eb17f2e6c14.1485167017523.1485167017524.1485172748264.3
StatCounter. "Market share of mobile operating systems in Indonesia from January 2021 to September 2024." Chart. October 9, 2024. Statista. Accessed November 15, 2024. https://www.statista.com/statistics/262205/market-share-held-by-mobile-operating-systems-in-indonesia/?__hsfp=1602352737&__hssc=170294911.78.1485172748264&__hstc=170294911.73502b2b30a92f3c75c72eb17f2e6c14.1485167017523.1485167017524.1485172748264.3
StatCounter. (2024). Market share of mobile operating systems in Indonesia from January 2021 to September 2024. Statista. Statista Inc.. Accessed: November 15, 2024. https://www.statista.com/statistics/262205/market-share-held-by-mobile-operating-systems-in-indonesia/?__hsfp=1602352737&__hssc=170294911.78.1485172748264&__hstc=170294911.73502b2b30a92f3c75c72eb17f2e6c14.1485167017523.1485167017524.1485172748264.3
StatCounter. "Market Share of Mobile Operating Systems in Indonesia from January 2021 to September 2024." Statista, Statista Inc., 9 Oct 2024, https://www.statista.com/statistics/262205/market-share-held-by-mobile-operating-systems-in-indonesia/?__hsfp=1602352737&__hssc=170294911.78.1485172748264&__hstc=170294911.73502b2b30a92f3c75c72eb17f2e6c14.1485167017523.1485167017524.1485172748264.3
StatCounter, Market share of mobile operating systems in Indonesia from January 2021 to September 2024 Statista, https://www.statista.com/statistics/262205/market-share-held-by-mobile-operating-systems-in-indonesia/?__hsfp=1602352737&__hssc=170294911.78.1485172748264&__hstc=170294911.73502b2b30a92f3c75c72eb17f2e6c14.1485167017523.1485167017524.1485172748264.3 (last visited November 15, 2024)
Market share of mobile operating systems in Indonesia from January 2021 to September 2024 [Graph], StatCounter, October 9, 2024. [Online]. Available: https://www.statista.com/statistics/262205/market-share-held-by-mobile-operating-systems-in-indonesia/?__hsfp=1602352737&__hssc=170294911.78.1485172748264&__hstc=170294911.73502b2b30a92f3c75c72eb17f2e6c14.1485167017523.1485167017524.1485172748264.3