Leading morning food items in the U.S. 2011

This statistic presents the results of an online survey conducted by the NPD Group in 2011. American adults were asked about their food items usually enjoyed for breakfast. The results revealed that hot cereal is part of 8 percent of all morning food occasions.

Share of leading breakfast food items in the United States in 2011

Share of morning food occasions
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Release date

October 2011


United States

Survey time period

January 10 to March 7, 2011

Number of respondents

27,179 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

These findings are part of NPD’s Morning MealScape 2011 study. Participants reported on yesterday’s consumption behavior from the time they got up until 11:00 a.m.
The percentage shares do not add up to 100 percent because only the leading food items are displayed.

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Statistics on "Breakfast foods"

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