News brand penetration in the UK by device 2013

This statistic shows the news brand penetration by device in the United Kingdom. When the survey took place in early-2013, eight percent of respondents indicated that they consumed news from Yahoo on mobile devices.

Selected news brand penetration in the United Kingdom (UK) as of February 2013, by device

Characteristic	Computer	Mobile	Tablet
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Release date

June 2013

More information

Region

United Kingdom

Survey time period

January and February 2013

Number of respondents

base: computer: n = 1,394; smartphone: n = 612; tablet: n = 340.

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source provided the following information regarding the data: "The results will under-represent the consumption habits of people who are not online (typically older, less affluent, and with limited formal education)."

During the survey this question was posed as follows: "You say you access news via a computer, smarthphone, tablet, when sing that device which of the following news sources have you used in the last week?"
Multiple answers were allowed during the survey.

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