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UK: top selection criteria for buying mobile phones 2012

This statistic shows the most important selection criteria for UK consumers when deciding to buy a mobile phone in 2012. Approximately 16 percent of British consumers said that they cared about a stylish design while 15 percent said a good operating system was the most important criteria.

Most important criteria when deciding to buy a mobile phone in the United Kingdom in 2012

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Release date

February 2013


United Kingdom

Survey time period

March 2012

Number of respondents

Mobile users = 1,607<br>(of which) Smartphone users = 995

Age group

16-64 years

Method of interview

Online interview

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Statistics on "Mobile devices in the UK"

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