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UK: top selection criteria for buying mobile phones 2012

Published by Statista Research Department, Feb 28, 2013
This statistic shows the most important selection criteria for UK consumers when deciding to buy a mobile phone in 2012. Approximately 16 percent of British consumers said that they cared about a stylish design while 15 percent said a good operating system was the most important criteria.

Most important criteria when deciding to buy a mobile phone in the United Kingdom in 2012

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Release date

February 2013

Region

United Kingdom

Survey time period

March 2012

Number of respondents

Mobile users = 1,607<br>(of which) Smartphone users = 995

Age group

16-64 years

Method of interview

Online interview

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