According to a September 2016 survey, 92 percent of U.S. consumers made at least sometimes made a purchase after visiting Yelp. In total, a quarter of respondents stated doing so within a few hours of visiting the online review platform.
Share of online review site users who make a purchase after visiting Yelp as of September 2016
Characteristic
Percentage of users
TOTAL [at least sometimes, frequently, or almost almways]
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Yelp. (May 22, 2017). Share of online review site users who make a purchase after visiting Yelp as of September 2016 [Graph]. In Statista. Retrieved February 12, 2025, from https://www.statista.com/statistics/263270/conversion-rates-of-yelp-visitors-to-local-businesses/?__sso_cookie_checker=failed
Yelp. "Share of online review site users who make a purchase after visiting Yelp as of September 2016." Chart. May 22, 2017. Statista. Accessed February 12, 2025. https://www.statista.com/statistics/263270/conversion-rates-of-yelp-visitors-to-local-businesses/?__sso_cookie_checker=failed
Yelp. (2017). Share of online review site users who make a purchase after visiting Yelp as of September 2016. Statista. Statista Inc.. Accessed: February 12, 2025. https://www.statista.com/statistics/263270/conversion-rates-of-yelp-visitors-to-local-businesses/?__sso_cookie_checker=failed
Yelp. "Share of Online Review Site Users Who Make a Purchase after Visiting Yelp as of September 2016." Statista, Statista Inc., 22 May 2017, https://www.statista.com/statistics/263270/conversion-rates-of-yelp-visitors-to-local-businesses/?__sso_cookie_checker=failed
Yelp, Share of online review site users who make a purchase after visiting Yelp as of September 2016 Statista, https://www.statista.com/statistics/263270/conversion-rates-of-yelp-visitors-to-local-businesses/?__sso_cookie_checker=failed (last visited February 12, 2025)
Share of online review site users who make a purchase after visiting Yelp as of September 2016 [Graph], Yelp, May 22, 2017. [Online]. Available: https://www.statista.com/statistics/263270/conversion-rates-of-yelp-visitors-to-local-businesses/?__sso_cookie_checker=failed