Smartphone end user sales - additional information
In 2016, the number of smartphones sold to consumers stood at around 1.5 billion units, a significant increase from the 680 million units sold in 2012. This means that over 28 percent of the world’s total population owned a smart device in 2016, a figure that is expected to increase to 37 percent by 2020. In the same year smartphone penetration is set to reach 60.5 percent in North America as well as in Western Europe. This is a large rise in the 29.3 percent of people in North America and 22.7 percent of Western Europeans who had smartphones in 2011.
In the United States alone, sales of smartphones are projected to be worth around 55.6 billion U.S. dollars in 2017, an increase from 18 billion dollars in 2010. By 2017, it is forecast that almost 84 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010. The Chinese smartphone market is also on the rise with over 538 million units of smartphones forecast to be sold in 2016. This is a huge increase from the 80.7 million that were sold in 2011.