Global smartphone sales to end users 2007-2021

In 2020, smartphone vendors sold around 1.38 billion smartphones were sold worldwide. In the fourth quarter of 2020, around 20.8 percent of all smartphones sold to end users were Apple smartphones.

Smartphone penetration rate still on the rise

38 percent of the world’s total population owned a smart device in 2018, and the smartphone penetration rate has continued climbing, reaching 46.5 percent in 2020. By 2025, it is forecast that almost 87 percent of all mobile users in the United States will own a smartphone, an increase from the 27 percent of mobile users in 2010.

Smartphone end user sales

In the United States alone, sales of smartphones were projected to be worth around 77.5 billion U.S. dollars in 2019, an increase from 18 billion dollars in 2010. Global sales of smartphones are expected to increase from 2020 to 2021 in every major region, as the market starts to recover from the initial impact of the coronavirus (COVID-19) pandemic.