Apple Mac sales – additional information
Apple first launched the Macintosh, commonly known as Mac, in 1984. The product was considered revolutionary at the time, as it was the first personal computer targeting the consumer market. It was sold without a programming language and had an integral graphical user interface and mouse. The line of Apple’s Mac computers has evolved over time and, as of 2016, includes six Mac computer models – MacBook, MacBook Air, MacBook Pro, Mac Mini, iMac and Mac Pro – along with accessories and complementary products for these particular devices.
Sales of Mac computers have consistently increased over the years, showing to be a rather stable yet growing source of revenue for the company. Apple grew its sales in both numbers – going from about 13.6 million units sold worldwide in 2010 to around 18.5 million in 2016 – and revenue. Mac computers sales went from generating about 17.4 billion U.S. dollars in revenues in 2010 to 22.8 billion U.S. dollars in 2016. Despite being a healthy business for Apple, Mac computers are far from being the most profitable products for Apple. With just over 7.2 billion U.S. dollars generated in revenues during the first quarter of 2017 (1Q ’17 calendar year), sales of Mac computers accounted for under 10 percent of Apple’s total revenue. This share has varied between nine percent and 15 percent since 2013.
Apple's Mac OS X accounted for nine percent of the global computer operating systems market in the middle of 2016. Windows is a clear market leader and Apple’s main competitor in this market. Windows 7 is the most used computer operating system version of Windows, accounting for 38 percent of the market share. Along with Apple, Lenovo, Hewlett-Packard (HP), Dell, Asus and Acer are the leading PC vendors in the world as of 2016. Lenovo is the largest worldwide vendor of PCs, with a market share of around 21.7 percent.