Apple Mac sales – additional information
Apple first launched the Macintosh, commonly known as Mac, in 1984. The product was considered revolutionary at the time, as it was the first personal computer targeting the consumer market. It was sold without a programming language and had an integral graphical user interface and mouse. The line of Apple’s Mac computers has evolved over time and, as of 2016, includes six Mac computer models – MacBook, MacBook Air, MacBook Pro, Mac Mini, iMac and Mac Pro – along with accessories and complementary products for these particular devices.
Sales of Mac computers have consistently increased over the years, showing to be a rather stable yet growing source of revenue for the company. Apple grew its sales in both numbers – going from about 13.6 million units sold worldwide in 2010 to around 19.25 million in 2017 – and revenue. Mac computers sales went from generating about 18.6 billion U.S. dollars in revenues in 2010 to 26 billion U.S. dollars in 2017. Despite being a healthy business for Apple, Mac computers are far from being the most profitable products for Apple. With just about 6.9 billion U.S. dollars generated in revenues during the first quarter of 2018 (1Q ’18 calendar year), sales of Mac computers accounted for under 8 percent of Apple’s total revenue. This share has varied between seven percent and 15 percent since 2013.
Apple's Mac OS X accounted for 7.5 percent of the global computer operating systems market as of September of 2017. Windows is a clear market leader and Apple’s main competitor in this market. Windows 7 is the most used computer operating system version of Windows, accounting for 38 percent of the market share. Along with Apple, Lenovo, Hewlett-Packard (HP), Dell, Asus and Acer are the leading PC vendors in the world as of 2017. HP is the largest worldwide vendor of PCs as of 2017, with a market share of around 21 percent.