Support of data-driven marketing worldwide in 2013

This graph displays the approval of data-driven marketing efforts by marketing professionals worldwide as of June 2013. According to a survey carried out by BlueKai, an overwhelming share - over 60 percent- of those asked, strongly agree that data is very important to their marketing efforts; in contrast, less than ten percent of the respondents believe data is not important to the targeting and segmentation of their marketing efforts.

Marketers who believed data was important for segmentation and targeting of marketing efforts as of June 2013

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Source

Release date

August 2013

Region

Worldwide

Survey time period

June 2013

Number of respondents

n = 130 marketing professionals

Supplementary notes

The source does not provide information on the type of survey used.

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Statistics on "Data usage in marketing and advertising "

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