Support of data-driven marketing worldwide in 2013

This graph displays the approval of data-driven marketing efforts by marketing professionals worldwide as of June 2013. According to a survey carried out by BlueKai, an overwhelming share - over 60 percent- of those asked, strongly agree that data is very important to their marketing efforts; in contrast, less than ten percent of the respondents believe data is not important to the targeting and segmentation of their marketing efforts.

Marketers who believed data was important for segmentation and targeting of marketing efforts as of June 2013

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

August 2013



Survey time period

June 2013

Number of respondents

n = 130 marketing professionals

Supplementary notes

The source does not provide information on the type of survey used.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Data usage in marketing and advertising "

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.