During a 2019/2020 survey carried out among marketers with global responsibility for media and programmatic, 11 percent stated that they fully utilized third party data; another 22 percent said that third-party data was significantly utilized in their companies. Programmatic advertising, which is dependent on third-party data (and third-party cookies), attracted a spending of 127 billion U.S. dollars worldwide in 2020.
Extent to which marketers used selected types of data worldwide as of 1st quarter 2020
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WARC. (August 20, 2020). Extent to which marketers used selected types of data worldwide as of 1st quarter 2020 [Graph]. In Statista. Retrieved August 13, 2022, from https://www.statista.com/statistics/264161/types-of-data-analyzed-by-companies-worldwide/
WARC. "Extent to which marketers used selected types of data worldwide as of 1st quarter 2020." Chart. August 20, 2020. Statista. Accessed August 13, 2022. https://www.statista.com/statistics/264161/types-of-data-analyzed-by-companies-worldwide/
WARC. (2020). Extent to which marketers used selected types of data worldwide as of 1st quarter 2020. Statista. Statista Inc.. Accessed: August 13, 2022. https://www.statista.com/statistics/264161/types-of-data-analyzed-by-companies-worldwide/
WARC. "Extent to Which Marketers Used Selected Types of Data Worldwide as of 1st Quarter 2020." Statista, Statista Inc., 20 Aug 2020, https://www.statista.com/statistics/264161/types-of-data-analyzed-by-companies-worldwide/
WARC, Extent to which marketers used selected types of data worldwide as of 1st quarter 2020 Statista, https://www.statista.com/statistics/264161/types-of-data-analyzed-by-companies-worldwide/ (last visited August 13, 2022)
