This graph displays the types of data analyzed by companies worldwide in 2012 and 2013. According to data provided by Econsulting and Lynchpin, companies paid more attention to interaction between different online channels, with 70 percent in 2012 and 73 percent in 2013. Social data rose from 50 percent in 2012, to over 60 percent in 2013. Third-party market research fell from almost 40 percent in 2012, to 35 percent in 2013.
Types of data analyzed by companies worldwide in 2012 and 2013
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Econsultancy, & Lynchpin, & eMarketer. (July 31, 2013). Types of data analyzed by companies worldwide in 2012 and 2013 [Graph]. In Statista. Retrieved May 28, 2020, from https://www.statista.com/statistics/264161/types-of-data-analyzed-by-companies-worldwide/
Econsultancy, und Lynchpin, und eMarketer. "Types of data analyzed by companies worldwide in 2012 and 2013." Chart. July 31, 2013. Statista. Accessed May 28, 2020. https://www.statista.com/statistics/264161/types-of-data-analyzed-by-companies-worldwide/
Econsultancy, Lynchpin, eMarketer. (2013). Types of data analyzed by companies worldwide in 2012 and 2013. Statista. Statista Inc.. Accessed: May 28, 2020. https://www.statista.com/statistics/264161/types-of-data-analyzed-by-companies-worldwide/
Econsultancy, and Lynchpin, and eMarketer. "Types of Data Analyzed by Companies Worldwide in 2012 and 2013." Statista, Statista Inc., 31 Jul 2013, https://www.statista.com/statistics/264161/types-of-data-analyzed-by-companies-worldwide/
Econsultancy & Lynchpin & eMarketer, Types of data analyzed by companies worldwide in 2012 and 2013 Statista, https://www.statista.com/statistics/264161/types-of-data-analyzed-by-companies-worldwide/ (last visited May 28, 2020)
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