Types of data used by marketers worldwide 2020

Published by
Valentina Dencheva,
Jan 6, 2023
During a 2019/2020 survey carried out among marketers with global responsibility for media and programmatic, 11 percent stated that they fully utilized third party data; another 22 percent said that third-party data was significantly utilized in their companies. Programmatic advertising, which is dependent on third-party data (and third-party cookies), attracted a spending of 127 billion U.S. dollars worldwide in 2020.

Extent to which marketers used selected types of data worldwide as of 1st quarter 2020

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

August 2020

Region

Worldwide

Survey time period

Q4 2019 and Q1 2020

Number of respondents

48 respondents

Special properties

among marketers with global responsibility for media and programmatic

Supplementary notes

Original question: "How do you rate your current utilization of your data assets?"

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Data usage in marketing and advertising in the U.S. "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Data usage in marketing and advertising in the U.S.

Overview

6

Artificial intelligence (AI)

8

Third-party cookies

8

Customer data platforms (CDPs)

6

Data protection & breaches

8

Customer perception

8

Further related statistics

17

Further Content: You might find this interesting as well

Statistics

Topics

Confectionery in SpainConfectionery industry in the U.S.Sugar confectionery market in the UKConfectionery in Germany
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu