During a 2019/2020 survey carried out among marketers with global responsibility for media and programmatic, 43 percent stated that they used a customer data platform with agency license and execution; 24 percent said they did not used a CDP at all.
Tools and techniques used for data-driven marketing worldwide as of 1st quarter 2020
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Statistics on Digital marketing in the United Kingdom (UK)
Marketing industry overview
7
- Premium Statistic Number of marketing associate professionals in the UK 2010-2022
- Basic Statistic Highest paid occupations in the UK 2022
- Premium Statistic Marketing executives' business confidence in the United Kingdom (UK) Q4 2014-Q3 2020
- Premium Statistic Marketing budget revision in the United Kingdom (UK) Q3 2022, by category
- Premium Statistic Main marketing priorities UK 2020
- Premium Statistic Metrics used to measure marketing success in the UK 2020
- Premium Statistic Change in customer activities in the UK 2020
Digital marketing overview
7
- Premium Statistic Budget distribution preference between online vs. offline marketing in the UK 2020
- Premium Statistic Industries with most effective digital marketing in the UK 2020
- Premium Statistic UK companies with most effective digital marketing 2020
- Premium Statistic Contribution of digital marketing to companies' performance in the UK 2021
- Premium Statistic Investments made to improve digital marketing in the UK 2021
- Premium Statistic Marketing expenditure growth in the UK 2022, by type
- Premium Statistic Challenges to B2B marketing agencies in the UK in 2021
Digital marketing channels
7
- Premium Statistic Leading marketing channels in the UK 2020
- Premium Statistic Digital marketing channels with increased investment in the UK 2021
- Premium Statistic Share of social in marketing budgets in the UK 2022
- Premium Statistic Contribution of social media marketing to companies' performance in the UK 2021
- Premium Statistic Mobile marketing and advertising budget allocation in the UK 2016-2020
- Premium Statistic Mobile marketing & advertising budget in the UK 2020, by channel
- Premium Statistic Contribution of mobile marketing to companies' performance in the UK 2021
Digital marketing agencies
8
- Premium Statistic Leading digital ad agencies in the UK 2019, by income
- Premium Statistic Most effective digital & specialist ad agencies in the UK 2019
- Premium Statistic Leading digital B2B marcomms agencies in the UK in 2020, by gross income
- Premium Statistic Main sectors served by digital ad agencies in the UK in 2019
- Premium Statistic Services offered by marcomms agencies in the UK 2020
- Premium Statistic Total income of the top 100 digital agencies in the UK 2017-2019
- Premium Statistic Digital ad agency growth in the UK 2016-2019
- Premium Statistic Digital agency income growth projection in the UK 2020, by agency type
Further related statistics
18
- Data storage in companies in Belgium 2017
- Latin America: public opinion on using big data to target online advertising 2017
- Marketing attribution methods used by companies in Belgium 2017
- Data-related functions used in marketing worldwide 2016
- Available data for marketing purposes in companies in Belgium 2017
- Barriers to building an integrated customer journey worldwide 2016
- Canada marketing data spend 2017-2021
- Most sought-after skillsets in data marketing in North America 2017
- Most sought-after technologies and functions for data marketing in North America 2017
- Data sources used in marketing worldwide 2016
- Marketing data market size in Russia 2017-2021
- Marketing data market size in Europe 2017-2021
- Marketing data market size in the UK 2017-2021
- Data marketing challenges in North America 2020
- Level of maturity of using first party data for targeting customers in Belgium 2016
- Canada: print and online flyer exposure 2013-2014, by flyer type
- Entity responsible for MarTech purchases worldwide 2016
- Marketing spending in Spain 2010-2021
Further Content: You might find this interesting as well
Statistics
- Data storage in companies in Belgium 2017
- Latin America: public opinion on using big data to target online advertising 2017
- Marketing attribution methods used by companies in Belgium 2017
- Data-related functions used in marketing worldwide 2016
- Available data for marketing purposes in companies in Belgium 2017
- Barriers to building an integrated customer journey worldwide 2016
- Canada marketing data spend 2017-2021
- Most sought-after skillsets in data marketing in North America 2017
- Most sought-after technologies and functions for data marketing in North America 2017
- Data sources used in marketing worldwide 2016
- Marketing data market size in Russia 2017-2021
- Marketing data market size in Europe 2017-2021
- Marketing data market size in the UK 2017-2021
- Data marketing challenges in North America 2020
- Level of maturity of using first party data for targeting customers in Belgium 2016
- Canada: print and online flyer exposure 2013-2014, by flyer type
- Entity responsible for MarTech purchases worldwide 2016
- Marketing spending in Spain 2010-2021
Campaign Asia. (August 20, 2020). Tools and techniques used for data-driven marketing worldwide as of 1st quarter 2020 [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/264163/tools-for-data-analysis-used-worldwide/
Campaign Asia. "Tools and techniques used for data-driven marketing worldwide as of 1st quarter 2020." Chart. August 20, 2020. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/264163/tools-for-data-analysis-used-worldwide/
Campaign Asia. (2020). Tools and techniques used for data-driven marketing worldwide as of 1st quarter 2020. Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/264163/tools-for-data-analysis-used-worldwide/
Campaign Asia. "Tools and Techniques Used for Data-driven Marketing Worldwide as of 1st Quarter 2020." Statista, Statista Inc., 20 Aug 2020, https://www.statista.com/statistics/264163/tools-for-data-analysis-used-worldwide/
Campaign Asia, Tools and techniques used for data-driven marketing worldwide as of 1st quarter 2020 Statista, https://www.statista.com/statistics/264163/tools-for-data-analysis-used-worldwide/ (last visited February 05, 2023)
Tools and techniques used for data-driven marketing worldwide as of 1st quarter 2020 [Graph], Campaign Asia, August 20, 2020. [Online]. Available: https://www.statista.com/statistics/264163/tools-for-data-analysis-used-worldwide/