Tools for data analysis used worldwide in 2012 and 2013

The statistic presents data on the types of data analysis tool paid by companies worldwide in 2012 and 2013. It was found that 44 percent of companies carried out user testing in 2013.

Types of analytic tools paid for by companies worldwide in 2012 and 2013

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Sources

Release date

July 2013

Region

Worldwide

Survey time period

2012 and 2013

Number of respondents

2012: n = 252; 2013: n = 336

Method of interview

Online survey

Supplementary notes

The source does not provide exact survey dates.
Missing figures were not provided by the source.

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Statistics on "Data usage in marketing and advertising "

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