With 8.4 billion British pounds, paid search was the digital ad format with the highest advertising spending in the United Kingdom (UK) in 2020. Display (social and non-social) ranked second with 6.3 billion, followed by classifieds under a billion. In total, digital ad spend in the country stood at 16.5 billion British pounds.
Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format
(in million GBP)
Figures for 2019 and 2020 calculated by Statista based on data provided by the source. Figures preceding 2019 were retrieved from earlier publications. Figures have been rounded.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (April 21, 2021). Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP) [Graph]. In Statista. Retrieved February 08, 2025, from https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/?__sso_cookie_checker=failed
Statista. "Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP)." Chart. April 21, 2021. Statista. Accessed February 08, 2025. https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/?__sso_cookie_checker=failed
Statista. (2021). Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP). Statista. Statista Inc.. Accessed: February 08, 2025. https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/?__sso_cookie_checker=failed
Statista. "Digital Advertising Expenditure in The United Kingdom (Uk) from 2008 to 2020, by Format (in Million Gbp)." Statista, Statista Inc., 21 Apr 2021, https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/?__sso_cookie_checker=failed
Statista, Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP) Statista, https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/?__sso_cookie_checker=failed (last visited February 08, 2025)
Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2020, by format (in million GBP) [Graph], Statista, April 21, 2021. [Online]. Available: https://www.statista.com/statistics/265277/digital-advertising-revenue-in-the-uk/?__sso_cookie_checker=failed