Content marketing objectives worldwide as of May 2012

This statistic shows data on content marketing objectives worldwide as of May 2012. Among the respondents to the survey, 29 percent stated that their objective was to boost customer acquisition and 38 percent said thier objective was to raise brand awareness.

What are your organization's main content marketing objectives?

Share of respondents
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Release date

October 2012



Survey time period

April and May 2012

Number of respondents

n = 440

Special properties

B2B marketers

Method of interview

Online survey

Supplementary notes

During the survey, this question was posed as follows: " In considering content marketing, please indicate your organization’s main objectives"
Respondents were asked to provide up to three answers.
Survey data was taken from this publication.

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Statistics on "B2B marketing "

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