Distribution of marketing budget in the UK in 2013, by channel

Which percentage of your total marketing budget is typically spent on these channels?*

Distribution of marketing budget in the UK in 2013, by channel This statistic shows the results of a survey of in-house (company) marketers regarding the distribution of their marketing budget by channel in the United Kingdom in 2013. According to Econsultancy, respondents reported that 24 percent of the marketing budget was typically spent on paid search.
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Which percentage of your total marketing budget is typically spent on these channels?*

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Share of marketing budget
Paid search24%
SEO18%
Social media11%
Display advertising11%
Share of marketing budget
Paid search24%
SEO18%
Social media11%
Display advertising11%
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Description

Source

More information

This statistic shows the results of a survey of in-house (company) marketers regarding the distribution of their marketing budget by channel in the United Kingdom in 2013. According to Econsultancy, respondents reported that 24 percent of the marketing budget was typically spent on paid search.
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Release date
July 2013
Region
United Kingdom
Survey time period
February and March 2013
Number of respondents
n = 311
Special properties
In-house (company) marketers
Method of interview
Online survey
Supplementary notes
* The source did not provide information regarding channels on which the remaining share of marketing budgets were spent.
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