U.S. market share of leading social media websites 2020

Market leader Facebook accounted for 55.9 percent of all social media site visits in the United States in February 2020. Pinterest was ranked second with 29.86 percent of all U.S. social media site visits. Social networking is one of the most popular internet activities in North America, particularly in the United States. A total of 79 percent of internet users in the United States have a social network profile. The number of social network users in the United States is projected to increase from 244 million in 2018 to over 257 million users in 2023. Facebook is, by far, the most popular social media site.