U.S. market share of leading social media websites 2023
third largest social media audience worldwide.
In August 2023, Facebook accounted for around 50 percent of all social media site visits in the United States, confirming its position as the leading social media website by far. Other social media platforms, despite their popularity, had to make do with smaller shares of visits across desktop, mobile, and tablet devices combined. Instagram ranked second with 15.85 percent of all U.S. social media site visits, while Pinterest accounted for 14.69 percent of the total visits in the country. Additionally, the U.S. is home to the