Most popular social network websites in the United States in October 2016, based on share of visits

Loading statistic...
Market share in percent
Facebook 42%
YouTube 24.9%
Twitter 5.2%
Reddit 5.2%
Pinterest 1.8%
Instagram1.6%
Tumblr 1.3%
LinkedIn 1.2%
Yahoo! Answers 0.9%
Yelp0.7%
Complete Source Details
About This Statistic

The statistic shows the most popular social network sites in the United States in October 2016, based on market share of visits. Twitter was ranked third with 5.2 percent of all U.S. social media site visits. Market leader Facebook accounted for 42.4 percent of all social media site visits.


Most popular social network sites in the U.S. – further information

Social networking is one of the most popular internet activities in North America, particularly in the U.S. Nearly 80 percent of internet users in the United States have a social network profile. The number of social network users in the United States is projected to increase from 180 million in 2015 to over 200 million users in 2019. Facebook is, by far, the most popular social media site. Almost three-quarters of internet users in the United States access Facebook as of April 2015.

The social media video platform YouTube is the second most used social media site in the country, accounting for nearly 22 percent of all visits. Reddit is the third most popular social media site with 5.3 of the share, closely followed by Twitter, which accounts for five percent. Even though Pinterest is the fourth most popular social media site in the U.S., the visual social sharing platform has the second-largest reach among the U.S. online population– 31 percent usage rate as of April 2015 – and ranks the highest in customer satisfaction in the U.S. YouTube is ranked third in terms of user satisfaction, just behind Wikipedia.

Social network sites are also especially popular on mobile. Several social networks ranked among the most popular smartphone apps in the U.S., with Facebook, Facebook Messenger and YouTube leading the ranking again. During an annual study of mobile online usage, it was found that Facebook accounts for 19 percent of the time spent on mobile apps and devices in the U.S. According to the study, 12 percent of mobile device time is spent on messaging/social activities.

Show more…
Special Functions
Download as ...
Graphic (PNG)
Excel (XLS)
PowerPoint (PPT)
PDF
Options
Settings
Print
Research Alerts
Download started
Please be patient - this may take a moment

Statista Accounts: Access All Statistics. Starting from $708 / Year

Statistics on "Instagram"

The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

Social media usage in the United States

All Information
in One Presentation

Social media usage in the United States

Everything On "Social media usage in the United States" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics. 93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$708*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions