Desktop ad spend in the U.S. 2014-2019, by format

The graph shows desktop advertising spending in the United States in 2014 as well as a forecast for the period 2015 to 2019, by format. The source projected desktop search ad spend would decrease from 14.72 billion to 12.35 billion U.S. dollars in the presented period.

Desktop advertising spending in the United States from 2014 to 2019, by format

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Release date

January 2016


United States

Survey time period


Supplementary notes

* Forecast.
** Display consists of banners, rich media, sponsorships and other (includes ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets) and video.
*** Other consists of classifieds and directories, e-mail and lead generation).

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