Criteria for selecting paid search bid management technology in the UK in 2013

This statistic displays a ranking of criteria for selecting paid search bid management technology according to agency digital marketers in the United Kingdom in 2013. According to Econsultancy, 56 percent of respondents reported that ease of tracking, measurement and reporting was important when selecting a platform.

What factors are important when selecting a paid search bid management technology platform?

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

July 2013


United Kingdom

Survey time period

February and March 2013

Number of respondents

n = 171

Special properties

agency marketers**

Method of interview

Online survey

Supplementary notes

* i.e. portfolio or rules-based bidding
** Respondents were supply-side marketers (agencies and consultants).
Respondents were allowed to choose up to three answers,

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Digital marketing in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.