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Criteria for selecting paid search bid management technology in the UK in 2013

What factors are important when selecting a paid search bid management technology platform?

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Source

Release date

July 2013

Region

United Kingdom

Survey time period

February and March 2013

Number of respondents

n = 171

Special properties

agency marketers**

Method of interview

Online survey

Supplementary notes

* i.e. portfolio or rules-based bidding
** Respondents were supply-side marketers (agencies and consultants).
Respondents were allowed to choose up to three answers,

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Statistics on "Digital marketing in the United Kingdom (UK)"

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