Social media sites used for advertising in the UK in 2013, by type of marketer

This statistic displays the responses to a survey of agency and company marketers in the United Kingdom in 2012 regarding which social media websites they were paying to advertising on as part of their marketing activity. It was found that 94 percent of agency marketers reported advertising on Facebook, and 59 percent of agency marketers reported advertising on LinkedIn.

Which of the following social media sites are you/your clients paying to advertise on as part of their marketing activity?

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Release date

July 2013


United Kingdom

Survey time period

February and March 2013

Number of respondents

company respondents: n = 188; agency respondents: n = 138

Special properties

company and agency marketers*

Method of interview

Online survey

Supplementary notes

* Participants included client-side digitial marketers (company respondents) and supply-side respondents from agencies and consultancies.

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