Radio reach as a share of the population in the United Kingdom (UK) Q1 2011- Q4 2019

This statistic shows the share of the UK population reached by radio from the first quarter of 2011 to the fourth quarter of 2019. Weekly radio reach in the United Kingdom remained relatively stable over the period of consideration. In the fourth quarter of 2019, radio reached 87.5 percent of the UK population. This was lower compared to the first quarter of 2019, when 89.4 percent of the UK population was reached by radio.

Share of the United Kingdom population reached weekly by radio from the 1st quarter of 2011 to the 4th quarter of 2019*

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Sources

Release date

February 2020

Region

United Kingdom

Survey time period

Q1 2011 to Q4 2019*

Number of respondents

count varied by quarter; overall adult sample was about 110,000 annually

Age group

15 years and older

Special properties

participants in the survey were asked to complete a listening diary for one week**

Supplementary notes

* Time spans of the quarters roughly:
Q1: December 31 to March 31
Q2: April 1 to June 23.
Q3: June 24 to September 15
Q4: September 17 to December 16
Information about earlier quarters was not provided by the source.
** Additional information regarding survey methodology is here.

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