Further information Ranked by visitors in the United States, eBay is one of the most popular retail sites, despite trailing behind rival e-commerce site Amazon. eBay originally served as an online auction and sales site where consumer to consumer sales in addition to more traditional business to consumer sales could be made. Now the site’s “Buy it Now” option offers a similar shopping experience to sites such as Amazon.
In 2010, the eBay’s annual net revenue was a little more than 9 billion U.S. dollars and by 2014, it was almost 18 billion U.S. dollars, nearly doubling its revenue in four years. However, Amazon’s revenue has been steadily increasing as well, and in 2014 the company’s net revenue was far greater than eBay’s at around 89 billion U.S. dollars. In 2014, the majority of eBay's revenues were generated through the marketplace segment with payments closely behind. Until July 2015, PayPal, a popular online payment platform and the most accepted digital payment method among North American retailers, was part of eBay, but they have since split and there are some concerns that it will slow or negatively affect eBay’s recent success.