South Korea: reasons for mobile messenger use 2015

The graph ranks the most common reasons for mobile instant messenger usage in South Korea as of August 2015. During the survey period, 56.6 percent of respondents chose the group chat function as one of their main usage reasons.

Reasons for mobile instant messenger usage in South Korea as of August 2015

Share of respondents
It is used by friends and acquaintances and others88.9%
It is free81.5%
Allows group chat56.6%
Allows me to receive messages22.2%
Easy to share pictures, voice messages, videos, and files19.8%
Can express my feelings through emoticon stickers19%
Allows for secret conversations10.8%
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Source

Release date

February 2016

Region

South Korea

Survey time period

July 27 to August 26, 2016

Number of respondents

total survey n=2,500

Age group

12 to 59 years

Special properties

mobile instant messenger users

Method of interview

Face-to-face interview

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