This statistic shows the market share held by smartphone platforms/operating systems in the United States from January 2012 to June 2018. In May 2018, 54.4 percent of U.S. smartphone subscribers were using a Google Android device. Apple was the second most popular smartphone operating system with a 44.3 percent market share.
US smartphone OS market share - additional information
As well as being the most popular smartphone operating system in the US, Android is also the most used operating system worldwide, with its market share reaching 81.7 percent in the last quarter of 2016. This foloo9ws a treand of rapid increase from the 36.1 percent share it held at the start of 2011. The Android operating system is market leader in several regions as it has a 82 percent market share in Brazil and almost a 90 percent share in the Chinese 3G smartphone market.
Android’s closest competitor in the US smartphone operating system market is Apple’s iOS, which held a market share of 43 percent in December 2016. The operating system is the market leader in the United Kingdom where it held a share of 48 percent of the smartphone market in October 2016. However, Apple’s share in the global industry has decreased in the last few years from 23 percent at the start of 2012 to 15.3 percent in the first quarter of 2016.
Having been the dominant operating system in the US market at the beginning of 2010 when it had a 43 percent market share, Blackberry (RIM) has seen its popularity plummet to under one percent in 2016. Globally the RIM operating system held a share of just 0.1 percent at the end of 2016, a stark contrast to the 20 percent share in 2009. In 2013 less than 20 million units of Blackberry smartphones were shipped worldwide, leading the company to announce a net loss of 646 million U.S. dollars.
