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U.S. smartphone subscriber share by operating platform 2012-2020, by month

Apple iOS continues to hold its large share of the smartphone operating systems’ market within the United States, claiming more than half of the market in May 2020. Apple’s share of smartphone users has risen around 20 percent since early 2012; however, their sustained growth in the United States goes against a global trend that has seen their market share of smartphone shipments drop to around 10 percent.

Apple growing at home

Apple, an American company with its headquarters in California, has developed the most valuable brand in the United States with more than 105 million iPhone users in the country. This figure is forecast to increase over the next few years and can in part be attributed to Apple smartphones ranking highly in customer satisfaction. Seven different models make up the total sales share of iPhones in 2019 – the biggest seller is the iPhone XR.

Android still the one to catch

Android, however, still holds the largest share of the United States smartphone operating systems’ market and has done for many years. Vendors Samsung, Motorola, and LG have all adopted Android as their mobile OS and sales of their devices make up around 50 percent of all smartphones sold in the United States. Sales of Samsung smartphones alone account for 28 percent of the sales market and this could rise in the future with studies showing their Galaxy series of devices rank highly for customer satisfaction among Americans.

Subscriber share held by smartphone operating systems in the United States from 2012 to 2020

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Release date

August 2020


United States

Survey time period

2012 to 2020

Age group

13 years and older

Special properties

Smartphone subscribers

Supplementary notes

The figure for each month is calculated from the average over the three month period prior to the respective month.

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Statistics on "Smartphones in the U.S."

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