Apple's iOS continues to hold the largest share of the smartphone operating systems market in the United States, claiming more than half of the market as of March 2024. Apple's share of the U.S. market has risen steadily since early 2012, when it accounted for around 30 percent. This growth is not reflected in all markets, however, with Apple's global share remaining stable year-on-year.
Apple growing at home
Under CEO Tim Cook, Apple has continued to follow a stunning growth trajectory. Apple became the first U.S. company with a market capitalization exceeding two trillion dollars, just two years on from becoming the first trillion-dollar company. The iPhone, responsible for much of the company’s growth, has cemented its status as the smartphone of choice for many Americans during recent quarters. Google's Android operating system is a close competitor in the U.S. OS market, accounting for around 47 percent of the market as of March 2024. However, Apple commands a far wider lead in the U.S. smartphone manufacturer market, with the Android user base split between various vendors such as Samsung and Motorola.
The figures for Microsoft in December 2016 include Microsoft and RIM/Blackberry. The figure for each month is calculated from the average over the three-month period before the respective month. Release date represents data access date.
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comScore. (June 14, 2024). Subscriber share held by smartphone operating systems in the United States from 2012 to 2024 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/266572/market-share-held-by-smartphone-platforms-in-the-united-states/
comScore. "Subscriber share held by smartphone operating systems in the United States from 2012 to 2024." Chart. June 14, 2024. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/266572/market-share-held-by-smartphone-platforms-in-the-united-states/
comScore. (2024). Subscriber share held by smartphone operating systems in the United States from 2012 to 2024. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/266572/market-share-held-by-smartphone-platforms-in-the-united-states/
comScore. "Subscriber Share Held by Smartphone Operating Systems in The United States from 2012 to 2024." Statista, Statista Inc., 14 Jun 2024, https://www.statista.com/statistics/266572/market-share-held-by-smartphone-platforms-in-the-united-states/
comScore, Subscriber share held by smartphone operating systems in the United States from 2012 to 2024 Statista, https://www.statista.com/statistics/266572/market-share-held-by-smartphone-platforms-in-the-united-states/ (last visited September 01, 2024)
Subscriber share held by smartphone operating systems in the United States from 2012 to 2024 [Graph], comScore, June 14, 2024. [Online]. Available: https://www.statista.com/statistics/266572/market-share-held-by-smartphone-platforms-in-the-united-states/