H. Tankovska
Research expert covering social media, online video and entertainment, and internet communications
Get in touch with us nowFacebook user share in the United States 2021, by gender
Facebook is the most popular social network in the United States and as of April 2021, 54.2 percent of U.S. Facebook audiences were female, and 45.8 percent of users were male. The social network had a combined 258 million monthly active users in the United States and Canada as of the fourth quarter of 2020.
Facebook usage in the United States Thanks to its wide reach and vast range of products including Facebook Messenger, Instagram and WhatsApp, many internet users would find it hard to imagine an online experience without the company that arguably made social media mainstream. In 2021 93 percent of the U.S. population were aware of Facebook, an all-time high and still improving on years of consistently high ranking in this area. In April 2021, Facebook had over 220 million unique visitors from the United States, making the it the third-most popular multi-platform web property in the United States.
Facebook usage concerns Despite near universal Facebook awareness and wide-ranking adoption, many consumers are wary of the social network’s influence on their digital experience and life. In 2018, the company was plagued by scandals, ranging from being a tool in the alleged foreign influence of the U.S. elections in 2016, to being utilized in spreading misinformation by bad actors due to lax content policies, to the mishandling of user data. During a March 2018 survey, 50 percent of internet users in the United States stated that large digital platforms such as Facebook (and also Google and Twitter) should be regulated.
Facebook usage in the United States Thanks to its wide reach and vast range of products including Facebook Messenger, Instagram and WhatsApp, many internet users would find it hard to imagine an online experience without the company that arguably made social media mainstream. In 2021 93 percent of the U.S. population were aware of Facebook, an all-time high and still improving on years of consistently high ranking in this area. In April 2021, Facebook had over 220 million unique visitors from the United States, making the it the third-most popular multi-platform web property in the United States.
Facebook usage concerns Despite near universal Facebook awareness and wide-ranking adoption, many consumers are wary of the social network’s influence on their digital experience and life. In 2018, the company was plagued by scandals, ranging from being a tool in the alleged foreign influence of the U.S. elections in 2016, to being utilized in spreading misinformation by bad actors due to lax content policies, to the mishandling of user data. During a March 2018 survey, 50 percent of internet users in the United States stated that large digital platforms such as Facebook (and also Google and Twitter) should be regulated.
