Facebook user share in the United States 2019, by gender

Facebook is the most popular social network in the United States and as of November 2019, 53.7 percent of U.S. Facebook audiences were female, and 46.3 percent of users were male. The social network had a combined 247 million monthly active users in the United States and Canada as of the third quarter of 2019.

Facebook usage in the United States

Thanks to its wide reach and vast range of products including Facebook Messenger, Instagram and WhatsApp, many internet users would find it hard to imagine an online experience without the company that arguably made social media mainstream. In 2019, 96 percent of the U.S. population were aware of Facebook, an all-time high and still improving on years of consistently high ranking in this area. In March 2019, Facebook had almost 216 million unique visitors from the United States, making the it the second-most popular multi-platform web property in the United States.

Facebook usage concerns

Despite near universal Facebook awareness and wide-ranking adoption, many consumers are wary of the social network’s influence on their digital experience and life. In 2018, the company was plagued by scandals, ranging from being a tool in the alleged foreign influence of the U.S. elections in 2016, to being utilized in spreading misinformation by bad actors due to lax content policies, to the mishandling of user data. During a March 2018 survey, 50 percent of internet users in the United States stated that large digital platforms such as Facebook (and also Google and Twitter) should be regulated.

Distribution of Facebook users in the United States as of November 2019, by gender

Percentage of users
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Release date

December 2019


United States

Survey time period

November 2019

Age group

13 years and older

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Statistics on "Facebook usage in the United States"

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