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Facebook user share in the United States 2019, by gender
Facebook user share in the United States 2019, by gender
Distribution of Facebook users in the United States as of August 2019, by gender
by J. Clement,
last edited
Sep 10, 2019
Facebook is the most popular social network in the United States and as of May 2019, 55.4 percent of U.S. Facebook audiences were female, and 44.6 percent of users were male. The social network had a combined 243 million monthly active users in the United States and Canada as of the first quarter of 2019.
Facebook usage in the United States Thanks to its wide reach and vast range of products including Facebook Messenger, Instagram and WhatsApp, many internet users would find it hard to imagine an online experience without the company that arguably made social media mainstream. In 2019, 96 percent of the U.S. population were aware of Facebook, an all-time high and still improving on years of consistently high ranking in this area. In March 2019, Facebook had almost 216 million unique visitors from the United States, making the it the second-most popular multi-platform web property in the United States.
Facebook usage concerns Despite near universal Facebook awareness and wide-ranking adoption, many consumers are wary of the social network’s influence on their digital experience and life. In 2018, the company was plagued by scandals, ranging from being a tool in the alleged foreign influence of the U.S. elections in 2016, to being utilized in spreading misinformation by bad actors due to lax content policies, to the mishandling of user data. During a March 2018 survey, 50 percent of internet users in the United States stated that large digital platforms such as Facebook (and also Google and Twitter) should be regulated.
Distribution of Facebook users in the United States as of August 2019, by gender
Loading statistic...
| Percentage of users | |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Percentage of users | |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
© Statista 2019
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by J. Clement,
last edited
Sep 10, 2019
Facebook is the most popular social network in the United States and as of May 2019, 55.4 percent of U.S. Facebook audiences were female, and 44.6 percent of users were male. The social network had a combined 243 million monthly active users in the United States and Canada as of the first quarter of 2019.
Facebook usage in the United States Thanks to its wide reach and vast range of products including Facebook Messenger, Instagram and WhatsApp, many internet users would find it hard to imagine an online experience without the company that arguably made social media mainstream. In 2019, 96 percent of the U.S. population were aware of Facebook, an all-time high and still improving on years of consistently high ranking in this area. In March 2019, Facebook had almost 216 million unique visitors from the United States, making the it the second-most popular multi-platform web property in the United States.
Facebook usage concerns Despite near universal Facebook awareness and wide-ranking adoption, many consumers are wary of the social network’s influence on their digital experience and life. In 2018, the company was plagued by scandals, ranging from being a tool in the alleged foreign influence of the U.S. elections in 2016, to being utilized in spreading misinformation by bad actors due to lax content policies, to the mishandling of user data. During a March 2018 survey, 50 percent of internet users in the United States stated that large digital platforms such as Facebook (and also Google and Twitter) should be regulated.
- Source
- NapoleonCat
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- Show publisher information
- Release date
- September 2019
- Region
- United States
- Survey time period
- August 2019
- Age group
- 13 years and older
Free access to basic statistics
Source
- Source
- NapoleonCat
- Show further sources information
- Show publisher information
- Release date
- September 2019
More information
- Region
- United States
- Survey time period
- August 2019
- Age group
- 13 years and older
Other statistics on the topic
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+Social Media & User-Generated Content
U.S. market share of leading social media websites 2019
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Statistics on "Facebook usage in the United States"
- Overview
The most important statistics
- Number of monthly active Facebook users worldwide as of 2nd quarter 2019 (in millions)Facebook: number of monthly active users worldwide 2008-2019
- Number of monthly active Facebook users in the United States and Canada as of 2nd quarter 2019 (in millions)Facebook: number of monthly active users in North America 2010-2019
- Facebook's global revenue as of 2nd quarter 2019 (in million U.S. dollars)Facebook: worldwide quarterly revenue 2011-2019
- Facebook's revenue in the United States and Canada from 1st quarter 2010 to 2nd quarter 2019, by segment (in million U.S. dollars)Facebook: quarterly revenue in the U.S. and Canada 2010-2019, by segment
- Facebook's average revenue per user as of 4th quarter 2018, by region (in U.S. dollars)Facebook: average revenue per user 2011-2018, by region
- Countries with the highest Facebook audience reach as of July 2019Countries with biggest Facebook reach 2019
- Leading countries based on number of Facebook users as of July 2019 (in millions)Countries with the most Facebook users 2019
- Facebook's federal lobbying expenses from 1st quarter 2011 to 2nd quarter 2019 (in million U.S. dollars)Facebook: quarterly federal lobbying expenses 2011-2019
- Benchmark
The most important statistics
- U.S. customer satisfaction with social media in 2019 (index score)ACSI - U.S. customer satisfaction with social media 2019
- Do you have a favorable or an unfavorable opinion of the following social media platforms?U.S. favorable or unfavorable opinion of leading social media platforms 2018
- Most popular multi-platform web properties in the United States in July 2019, based on number of unique visitors (in millions)Most visited multi-platform U.S. web properties 2019
- Leading social media websites in the United States in August 2019, based on share of visitsU.S. market share of leading social media websites 2019
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019Preferred social networks of U.S. teens 2012-2019
- Mobile audience reach of leading smartphone apps in the United States as of May 2019Reach of most popular U.S. smartphone apps 2019
- Leading mobile app publishers in the United States as of March 2019, by share of total app time spentTime spent on leading mobile app publishers in the U.S. 2019
- Leading digital publishers in the United States as of June 2019, based on audience size (in millions)Top digital publishers in the U.S. 2019, by audience
- User demographics
The most important statistics
- Number of Facebook users in the United States from 2017 to 2023 (in millions)United States: number of Facebook users 2017-2023
- Facebook usage penetration in the United States from 2017 to 2023Facebook: online reach in the United States 2017-2023
- Frequency of Facebook use in the United States as of February 2018Facebook usage frequency in the United States 2018
- Distribution of Facebook users in the United States as of August 2019, by genderFacebook user share in the United States 2019, by gender
- Distribution of Facebook users in the United States as of August 2019, by age group and genderFacebook user share in the United States 2019, by age and gender
- Percentage of U.S. adults who use Facebook as of February 2019, by genderFacebook usage reach in the United States 2019, by gender
- Percentage of U.S. adults who use Facebook as of February 2019, by age groupFacebook usage reach in the United States 2019, by age group
- Percentage of U.S. adults who use Facebook as of February 2019, by educational backgroundFacebook usage reach in the United States 2019, by education
- Usage
The most important statistics
- Social media activities on select social networks by social media users in the United States in February 2019U.S. social media activities 2019, by platform
- Frequency of use of selected social media networks for news among college students in the United States as of April 2018U.S. students using social media for news 2018
- Penetration of news usage among social network users in the United States as of August 2018, by platformNews usage among social network users in the U.S. 2018, by platform
- Reasons for being on Facebook according to adults in the United States as of April 2018U.S. Facebook usage reasons 2018
- Which, if any, of the following reasons best describe what you use Facebook for?Leading Facebook usage reasons in the United States 2018
- If you had to guess, about how many of your friends and family have Facebook profiles?U.S. estimate how many friends and family have a Facebook account 2018
- Online environments where cyber bullying victims in the United States have been harassed as of December 2018U.S. cyber bullying environments 2018
- Attitudes toward the regulation of digital platforms according to internet users in the United States as of March 2018Attitudes towards digital platform regulation according to U.S. internet users 2018
- Data privacy
The most important statistics
- Number of user data requests issued to Facebook from federal agencies and governments during 2nd half 2018, by country Facebook: user data requests from federal agencies & governments H2 2018, by country
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 2nd half 2018Facebook user data requests by U.S. federal authorities 2013-2018
- Share of internet users in the United States who do not trust that social networks will protect their data and information as of May 2018, by age groupU.S. online user trust in social network data protection 2018
- Satisfaction of social media users in the United States with social platform privacy and the amount of ads from 2015 to 2018U.S. social media user satisfaction of platform privacy & amount of ads 2018
- How much have you heard in the news recently about data obtained from Facebook by a firm called Cambridge Analytica?U.S. awareness about Facebook data scandal regarding Cambridge Analytica 2018
- In the past, do you think Facebook has or has not done enough to safeguard the personal data of people with Facebook profiles?U.S. view on past safekeeping of user data by Facebook 2018
- Moving forward, do you think Facebook will or will not do enough to safeguard the personal data of people with Facebook profiles?U.S. view on Facebook's future performance in safeguarding personal data 2018
- Have you ever considered deleting your Facebook profile?U.S. Facebook users who have considered deleting their profile 2018
- Marketing and advertising
The most important statistics
- Social network advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)Social network ad spend in the U.S. 2016-2020
- Average social media advertising spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: social media ad revenue per internet user U.S. 2017-2023
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018Most influential digital channels on purchasing decisions in the U.S. 2018
- Social media platforms that have a significant influence on internet users shopping, purchasing, or spending in the United States as of December 2017, by age groupSocial media influence on U.S. shopping and spending 2017, by age
- Year-on-year referral traffic growth of leading social networks in the United States as of 2nd quarter 2019Year-on-year site visit growth via U.S. social networks 2019
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)Leading U.S. brands on Facebook 2018, by user engagement
- Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platformU.S. companies using social media marketing 2015-2019, by platform
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Leading Facebook activities in Sweden 2018
- Share of population using Facebook in Russia 2018, by region
- Unique monthly Facebook users under 25 New Zealand 2015
- Forecast of Facebook user numbers in Finland 2015-2021
- Facebook: leading banks in Spain as of August 2017, by number of followers
- Facebook: number of mobile monthly active users worldwide 2009-2016
- Facebook user share in the United States 2019, by age group
- Using Facebook as a source of news in the Nordic countries 2018
- Facebook post engagement rates in New Zealand 2017 by post type
- Facebook users in Russia 2018, by age
- Share of respondents considering to close their Facebook profiles in Denmark 2018
- Facebook post engagement rates in Australia 2017 by post type
- Facebook post engagement rates in Mongolia 2017 by post type
- Facebook post engagement rates in Vietnam 2019 by post type
- Facebook post engagement rates in Thailand 2018 by post type
- Facebook users in selected Southeast Asian countries 2019
- Leading car brands on Facebook Malaysia 2019, by number of fans
- Lithuania: Facebook users in 2015, by usage frequency
- Share of Facebook male users in Italy 2018, by frequency
- Number of performances in cultural performance venues in China 2017, by region
Studies
- Facebook usage in the Nordic countries
- Facebook Messenger
- Facebook in the United Kingdom (UK)
- Facebook
- Facebook usage in the United States
- Facebook and Instagram in the Benelux region
- Social media usage in the Netherlands
- Social media usage in Belgium
- Facebook Algorithms and Personal Data
- Google, Apple, Facebook, and Amazon (GAFA)
- Facebook Engagement Insights & Benchmarks (v01)
- Materialists on Facebook: the self-regulatory role of social comparisons and the objectifi...
- Facebook Annual Report 2018
- Facebook Annual Report 2017
- Social media usage in the United Kingdom (UK)
Statistics on "Facebook usage in the United States"
- Number of monthly active Facebook users worldwide as of 2nd quarter 2019 (in millions)
- Number of monthly active Facebook users in the United States and Canada as of 2nd quarter 2019 (in millions)
- Facebook's global revenue as of 2nd quarter 2019 (in million U.S. dollars)
- Facebook's revenue in the United States and Canada from 1st quarter 2010 to 2nd quarter 2019, by segment (in million U.S. dollars)
- Facebook's average revenue per user as of 4th quarter 2018, by region (in U.S. dollars)
- Countries with the highest Facebook audience reach as of July 2019
- Leading countries based on number of Facebook users as of July 2019 (in millions)
- Facebook's federal lobbying expenses from 1st quarter 2011 to 2nd quarter 2019 (in million U.S. dollars)
- U.S. customer satisfaction with social media in 2019 (index score)
- Do you have a favorable or an unfavorable opinion of the following social media platforms?
- Most popular multi-platform web properties in the United States in July 2019, based on number of unique visitors (in millions)
- Leading social media websites in the United States in August 2019, based on share of visits
- Most popular social networks of teenagers in the United States from fall 2012 to spring 2019
- Mobile audience reach of leading smartphone apps in the United States as of May 2019
- Leading mobile app publishers in the United States as of March 2019, by share of total app time spent
- Leading digital publishers in the United States as of June 2019, based on audience size (in millions)
- Most popular mobile social networking apps in the United States as of June 2019, by monthly users (in millions)
- Most popular mobile social networking apps in the United States as of June 2019, by reach
- Most popular mobile social networking apps in the United States as of June 2019, by user engagement (in minutes per month)
- Most popular mobile social networking apps in the United States as of June 2019, by average session duration (in minutes)
- Most popular mobile social networking apps in the United States as of June 2019, by number of monthly sessions
- Most popular mobile messaging apps in the United States as of June 2019, by monthly active users (in millions)
- Most popular online video properties in the United States as of June 2019, ranked by unique viewers (in millions)
- Number of Facebook users in the United States from 2017 to 2023 (in millions)
- Facebook usage penetration in the United States from 2017 to 2023
- Frequency of Facebook use in the United States as of February 2018
- Distribution of Facebook users in the United States as of August 2019, by gender
- Distribution of Facebook users in the United States as of August 2019, by age group and gender
- Percentage of U.S. adults who use Facebook as of February 2019, by gender
- Percentage of U.S. adults who use Facebook as of February 2019, by age group
- Percentage of U.S. adults who use Facebook as of February 2019, by educational background
- Percentage of teenagers in the United States who use Facebook as of April 2018, by age group
- Percentage of teenagers in the United States who have ever used selected social media platforms as of April 2018, by age group
- Percentage of teenagers in the United States who have ever used selected social media platforms as of April 2018, by gender
- Most used social media platforms of teenagers in the United States as of April 2018, by gender
- Most used social media platforms of teenagers in the United States as of April 2018, by age group
- Social media activities on select social networks by social media users in the United States in February 2019
- Frequency of use of selected social media networks for news among college students in the United States as of April 2018
- Penetration of news usage among social network users in the United States as of August 2018, by platform
- Reasons for being on Facebook according to adults in the United States as of April 2018
- Which, if any, of the following reasons best describe what you use Facebook for?
- If you had to guess, about how many of your friends and family have Facebook profiles?
- Online environments where cyber bullying victims in the United States have been harassed as of December 2018
- Attitudes toward the regulation of digital platforms according to internet users in the United States as of March 2018
- Number of user data requests issued to Facebook from federal agencies and governments during 2nd half 2018, by country
- Number of user data requests issued to Facebook from U.S. federal agencies and courts as of 2nd half 2018
- Share of internet users in the United States who do not trust that social networks will protect their data and information as of May 2018, by age group
- Satisfaction of social media users in the United States with social platform privacy and the amount of ads from 2015 to 2018
- How much have you heard in the news recently about data obtained from Facebook by a firm called Cambridge Analytica?
- In the past, do you think Facebook has or has not done enough to safeguard the personal data of people with Facebook profiles?
- Moving forward, do you think Facebook will or will not do enough to safeguard the personal data of people with Facebook profiles?
- Have you ever considered deleting your Facebook profile?
- How much do you trust social media companies to safeguard the personal data of their users?
- Do you think the government should or should not regulate how social media companies safeguard the personal data of their users?
- Facebook usage changers over privacy concerns by adults in the United States as of April 2018
- Reasons that Facebook users in the United States are sharing less content with friends and followers on social media as of April 2018
- Share of social media users in the United States who say it would be easy for social media to figure out selected traits about them as of June 2018
- Share of Facebook users in the United States who have taken following steps to reframe their relationship with the social network as of June 2018
- Percentage of social media users in the United States who have a private social media account as of September 2018
- Concerns that stop online consumers in the United States from purchasing directly through social media as of May 2018
- Social network advertising spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Average social media advertising spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Digital channels with the most influence on purchasing decisions according to internet users in the United States as of October 2018
- Social media platforms that have a significant influence on internet users shopping, purchasing, or spending in the United States as of December 2017, by age group
- Year-on-year referral traffic growth of leading social networks in the United States as of 2nd quarter 2019
- Leading brands in the United States on Facebook in 2018, based on user engagement (in million actions)
- Share of companies in the United States who are using social networks for marketing purposes from 2015 to 2019, by platform
- Leading Facebook activities in Sweden in 2018
- Share of population using Facebook in selected regions of Russia in 2018*
- Unique monthly Facebook audiences under the age of 25 in New Zealand in 2015 (in 1,000s)
- Forecast of Facebook user numbers in Finland from 2015 to 2021 (in million users)
- Leading banks on Facebook in Spain as of August 2017, by number of followers
- Number of mobile monthly active Facebook users worldwide from 1st quarter 2009 to 4th quarter 2016 (in millions)
- Distribution of Facebook users in the United States as of August 2019, by age group
- Using Facebook as a source of news in the Nordic countries in 2018
- Average Facebook post engagement rates in New Zealand in 2017, by post type
- Age distribution of Facebook users in Russia in 2018*
- Why have you considered closing your Facebook profile?
- Average Facebook post engagement rates in Australia in 2017, by post type
- Average Facebook post engagement rates in Mongolia in 2017, by post type
- Average Facebook post engagement rates in Vietnam in 2019, by post type
- Average Facebook post engagement rates in Thailand in 2018, by post type
- Number of Facebook users in Southeast Asia as of January 2019, by country (in millions)
- Most popular car brands on Facebook in Malaysia as of April 2019, by number of fans (in 1,000s)
- Number of Facebook users in Lithuania from September 2015 to November 2015, by usage frequency (in 1,000s)
- Share of Facebook male users in Italy in 2018, by frequency
- Number of performances in cultural performance venues in China in 2017, by region
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