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Global Gen Z online shopping penetration 2018, by device

As of the fourth quarter of 2018, 72 percent of Generation Z online users stated tat they had purchased a product online in the past month via any device. Among the responding 16 to 21 year olds, mobile was the most popular online shopping channel.

Online shopping reach among Generation Z internet users worldwide as of 4th quarter 2018, by device

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Release date

April 2019



Survey time period

Q4 2018

Number of respondents

18,331 respondents

Age group

16 to 21 years

Special properties

internet users who have purchased a product online via the following devices in the last month

Supplementary notes

Question: In the past month, which of the following things have you done on the internet via any device?

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Statistics on "eCommerceDB - Top online stores worldwide"

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