The timeline shows a distribution of mobile advertising revenue worldwide in 2013 and 2014, as well as a forecast for the period 2015 to 2018, by country. China's share is expected to increase from five percent in 2013 to 24 percent in 2018.
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Global mobile advertising revenue 2013-2018, by country
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Distribution of mobile advertising revenue worldwide from 2013 to 2018, by country
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The timeline shows a distribution of mobile advertising revenue worldwide in 2013 and 2014, as well as a forecast for the period 2015 to 2018, by country. China's share is expected to increase from five percent in 2013 to 24 percent in 2018.
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| United States | China | United Kingdom | Japan | Germany | Other | |
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| United States | China | United Kingdom | Japan | Germany | Other | |
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| - | - | - | - | - | - | - |
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The timeline shows a distribution of mobile advertising revenue worldwide in 2013 and 2014, as well as a forecast for the period 2015 to 2018, by country. China's share is expected to increase from five percent in 2013 to 24 percent in 2018.
Show more- Show sources information
- Show publisher information
- Release date
- August 2016
- Region
- Worldwide
- Survey time period
- 2013 and 2014
- Supplementary notes
- * Forecast.
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Advertising worldwide
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Statistics on "Advertising worldwide"
- Overview
The most important statistics
- Global advertising spending from 2010 to 2018 (in billion U.S. dollars)Global advertising spending 2010-2018
- Growth of advertising spending worldwide from 2010 to 2020Growth of advertising spending worldwide 2010-2020
- Distribution of global advertising spending from 2015 to 2020, by regionGlobal advertising spending 2015-2020, by region
- Change in advertising revenue in 2015 and 2016, by regionAdvertising revenue growth 2015-2016
- Advertising spending in the world's largest ad markets in 2017 (in million U.S. dollars)Advertising spending in the world's largest ad markets 2017
- Advertising spending at the world's largest ad markets in 2020 (in million U.S. dollars)Advertising spending at the world's largest ad markets 2020
- Countries with highest advertising spending per person in 2016 (in U.S. dollars)Countries with highest ad spend per person in 2016
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018Ad spend growth 2016-2018, by country
- Print media
The most important statistics
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global newspaper advertising expenditure 2014-2016
- Growth of newspaper advertising spending worldwide from 2010 to 2020Global newspaper ad spend growth 2010-2020
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platformMagazine publishing worldwide 2015-2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global magazine ad expenditure 2010-2020
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)Global consumer magazines advertising revenue 2008-2016
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global magazine advertising expenditure 2014-2016
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)Digital magazine revenue worldwide 2015-2020, by source
- Global directories advertising revenue in 2014 and 2019 (in billion U.S. dollars)Global directories advertising revenue 2014-2019
- Broadcast media
The most important statistics
- Global TV industry revenue in 2016, by source (in billion British pounds)Global TV industry revenue 2016, by source
- Global television advertising revenue from 2016 to 2020 (in billion U.S. dollars)Global television advertising revenue 2016-2020
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region
- Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
- Distribution of global TV industry revenue in 2015, by source and regionGlobal TV revenue 2015, by source & region
- Coping mechanisms against ads on TV and video content worldwide in 2015 Coping mechanisms against ads in video content worldwide 2015
- Global radio revenue in 2016, by source (in billion British pounds)Global radio revenue 2016, by source
- Out of home
The most important statistics
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)Global out-of-home advertising revenue 2014-2019
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)OOH media revenue worldwide 2016, by type
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017Fastest growing out-of-home advertising markets between 2013 and 2017
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019Growth of out-of-home advertising in select countries 2014-2019
- Largest outdoor advertising companies worldwide in 2016, by revenue (in million U.S. dollars)Revenue of outdoor advertising companies 2016
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019Share of digital in out-of-home advertising revenue in selected markets 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)Global DOOH ad spend 2016-2023
- Digital
The most important statistics
- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Digital advertising spending worldwide 2015-2020
- Internet advertising spending worldwide from 2010 to 2020, by type (in million U.S. dollars)Global internet advertising spending 2010-2020, by type
- Selected online companies ranked by total digital advertising revenue from 2012 to 2016 (in billion U.S. dollars)Digital advertising revenue of leading online companies 2012-2016
- Per capita digital advertising spending worldwide in 2016, by region (in U.S. dollars)Per capita digital ad spend 2016, by region
- Digital advertising revenue in selected countries worldwide in 2016 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2016
- Net digital ad revenues of Google as percentage of total digital advertising revenues worldwide from 2016 to 2019Google's market share of global digital ad revenues 2016-2019
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars) Western Europe: digital ad spend 2015-2020
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars) Digital ad spend in the Middle East and Africa 2015-2020
- Mobile
The most important statistics
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Mobile ad spend worldwide 2015-2020
- Change in mobile video advertising spending in 4th quarter 2016, by regionMobile video ad spend growth 2016, by region
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)Mobile in-app advertising spending worldwide 2013-2016
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by countryGlobal mobile advertising revenue 2013-2018, by country
- Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
- Distribution of global mobile display advertising revenue in 2015, by ad selling companyGlobal mobile display ad revenue 2015, by company
- Distribution of mobile advertising spending worldwide in 3rd quarter 2017, by operating systemMobile ad spend in Q3 2017, by OS
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Other media & ad types
The most important statistics
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)Global cinema advertising revenue from 2015-2019
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)Global video games ad spend 2010-2020
- Types of in-game ads used by game developers worldwide as of October 2015Most used types of in-game ads by developers worldwide 2015
- Types of combination in-game ads used by game developers worldwide as of October 2015Most used combinations of in-game ads by developers worldwide 2015
- Product placement spending worldwide and in select countries in 2012, 2014 and 2019 (in million U.S. dollars)Global product placement spending 2012-2019
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by regionShare of AVoD plays worldwide in 2016, by device
- Agencies
The most important statistics
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative IndexThe most creative advertising agencies in the world in 2015
- Most creative agency networks by number of points in the 2017 Gunn ReportGunn Report: most creative agency networks in 2017
- Leading PR agencies worldwide in 2016, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2016
- Leading digital agency networks worldwide in 2016, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2016
- Global revenue of the Publicis Groupe from 2008 to 2017 (in billion Euros)Revenue of the Publicis Groupe 2008-2017
- Interpublic Group's revenue from 2006 to 2017 (in billion U.S. dollars)Interpublic Group's revenue 2006-2017
- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)Omnicom Group's revenue 2006-2017
- Revenue generated by WPP from 2006 to 2016 (in billion British pounds)WPP: annual revenue 2006-2016
- Cannes Lions
The most important statistics
- Revenue generated by the Cannes Lions festival from 2014 to 2016 (in million British pounds)Cannes Lions festival revenue 2014-2016
- Number of entries at Cannes Lions in 2015 and 2016, by categoryCannes Lions: numbers of entries 2015-2016, by category
- Cannes Lions International Festival of Creativity entry fee revenue in 2013 and 2014 (in million U.S. dollars)Cannes Lions International Festival of Creativity: entry fee revenue 2013-2014
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- South Africa: internet ad revenue 2015, by format
- South Africa: internet ad revenue 2015, by format
- Mobile advertising revenue share of online companies 2015-2018
- Digital advertising revenue in India from 2007 to 2021
- Mobile advertising spending worldwide 2010-2020
- Gross advertising revenue from mobile display advertising in Germany 2015-2018
- Mobile internet advertising revenue Asia-Pacific 2015-2020
- Mobile ad revenue in South Korea 2015-2017, by format
- Italy: total Internet advertising revenue share from 2012 to 2021, by device type
- South Korea: mobile ad revenue format shares 2015-2017
- Canada: mobile daily newspaper advertising revenue 2011-2016
- Mobile display advertising revenue in Sweden quarterly from 2015-2017
- Gross revenue from mobile advertising in Germany 2011-2017
- Mobile ad spend per mobile internet user in North America 2013-2018
- Mobile ad spend per mobile internet user worldwide 2013-2018
- Advertising revenue of the regional language print industry in India 2016-2021
- Trade magazine advertising revenue in Central & Eastern Europe 2009-2016, by format
- Cable TV ad revenue in South Korea 2015-2017, by format
- Share of major advertising agencies in Japan 2014, by revenue
- China's crude oil imports by source country 2014
Studies
- Global Mobile Advertising Revenue 2016
- Digital advertising in the United Kingdom (UK)
- Global Mobile Advertising Revenue 2015
- Advertising in the Netherlands
- Advertising in Italy
- IAB Podcast Ad Revenue Study
- BRICS advertising
- Digital advertising in Europe
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Marketer Perceptions of Mobile Advertising 2015
- Digital advertising in Canada
- Q4 2017 Quarterly Mobile Index
- Mobile advertising: what do consumers want?
Statistics on the topic
Free statistics
- Growth of advertising spending worldwide from 2010 to 2020
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018
- Consumer trust in advertising worldwide from 2007 to 2015, by ad format
- Advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars)
- Distribution of TV advertising spending worldwide in 2019, by segment
- Coping mechanisms against ads on TV and video content worldwide in 2015
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017
- Selected online companies ranked by total digital advertising revenue from 2012 to 2016 (in billion U.S. dollars)
- Net digital ad revenues of Google as percentage of total digital advertising revenues worldwide from 2016 to 2019
- Distribution of worldwide mobile application revenues in 2017, by channel
- Interpublic Group's revenue from 2006 to 2017 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)
- Number of entries at Cannes Lions in 2015 and 2016, by category
- Breakdown of China's crude oil imports in 2014, by source country
Premium Statistics
- Global advertising spending from 2010 to 2018 (in billion U.S. dollars)
- Distribution of global advertising spending from 2015 to 2020, by region
- Change in advertising revenue in 2015 and 2016, by region
- Advertising spending in the world's largest ad markets in 2017 (in million U.S. dollars)
- Advertising spending at the world's largest ad markets in 2020 (in million U.S. dollars)
- Countries with highest advertising spending per person in 2016 (in U.S. dollars)
- Largest global advertisers in 2015, by ad spending (in billion U.S. dollars)
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Growth of newspaper advertising spending worldwide from 2010 to 2020
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)
- Global directories advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Global TV industry revenue in 2016, by source (in billion British pounds)
- Global television advertising revenue from 2016 to 2020 (in billion U.S. dollars)
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by region
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platform
- Distribution of global TV industry revenue in 2015, by source and region
- Global radio revenue in 2016, by source (in billion British pounds)
- Radio advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Audio advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019
- Largest outdoor advertising companies worldwide in 2016, by revenue (in million U.S. dollars)
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)
- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2010 to 2020, by type (in million U.S. dollars)
- Per capita digital advertising spending worldwide in 2016, by region (in U.S. dollars)
- Digital advertising revenue in selected countries worldwide in 2016 (in billion U.S. dollars)
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars)
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars)
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Change in mobile video advertising spending in 4th quarter 2016, by region
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by country
- Distribution of global mobile display advertising revenue in 2015, by ad selling company
- Distribution of mobile advertising spending worldwide in 3rd quarter 2017, by operating system
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)
- Types of in-game ads used by game developers worldwide as of October 2015
- Types of combination in-game ads used by game developers worldwide as of October 2015
- Product placement spending worldwide and in select countries in 2012, 2014 and 2019 (in million U.S. dollars)
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by region
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Most creative agency networks by number of points in the 2017 Gunn Report
- Leading PR agencies worldwide in 2016, by fee income (in million U.S. dollars)
- Leading digital agency networks worldwide in 2016, by revenue (in million U.S. dollars)
- Global revenue of the Publicis Groupe from 2008 to 2017 (in billion Euros)
- Revenue generated by WPP from 2006 to 2016 (in billion British pounds)
- Revenue generated by the Cannes Lions festival from 2014 to 2016 (in million British pounds)
- Cannes Lions International Festival of Creativity entry fee revenue in 2013 and 2014 (in million U.S. dollars)
- Distribution of internet advertising revenue in South Africa in 2015, by format
- Internet advertising revenue in South Africa in 2015, by format (in million South African rand)
- Worldwide net mobile advertising revenue share of selected online companies from 2015 to 2018
- Digital advertising revenue in India from 2007 to 2021 (in billion Indian rupees)
- Mobile advertising spending worldwide from 2010 to 2020 (in million U.S. dollars)
- Gross advertising revenue from mobile display advertising in Germany from February 2016 to February 2018 (in million euros)
- Mobile internet advertising revenue in the Asia-Pacific region in 2015 and 2020 (in billion U.S. dollars)
- Mobile advertising revenue in South Korea from 2015 to 2017, by format (in billion South Korean won)
- Total Internet advertising revenue in Italy in selected years between 2012 to 2021, by device type
- Distribution of mobile advertising in South Korea from 2015 to 2017, by format
- Online mobile daily newspaper advertising revenue in Canada from 2011 to 2016 (in million Canadian dollars)
- Mobile display advertising revenue in Sweden from 1st quarter 2015 to 3rd quarter 2016, with a forecast to 4th quarter 2017 (in million SEK)
- Gross revenue from mobile advertising in Germany from 2011 to 2017 (in million euros)
- Mobile internet advertising spending per mobile internet user in North America from 2013 to 2018 (in U.S. dollars)
- Mobile internet advertising spending per mobile internet user worldwide from 2013 to 2018 (in U.S. dollars)
- Advertising revenue of the regional language print industry in India from 2016 to 2021 (in billion Indian rupees)
- Trade magazine advertising revenue in Central and Eastern Europe from 2009 to 2016, by format (in million U.S. dollars)
- Cable TV program provider advertising revenue in South Korea from 2015 to 2017, by format (in billion South Korean won)
- Market share of leading advertising agencies in Japan in 2014, based on revenue
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