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Mobile app user retention rates after 30, 60 and 90 days in 2012, by app category

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Average mobile app user retention rate in 2012, by app category In this graph you can see a comparison of mobile app use retention rates at a 30, 60 and 90 day interval after first downloading the app. The source found that with regards to weather apps, 73 percent of users still had the app on their phone after 30 days. By the time 90 days had passed only 55 percent of users still had the app.
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Description Source More information
In this graph you can see a comparison of mobile app use retention rates at a 30, 60 and 90 day interval after first downloading the app. The source found that with regards to weather apps, 73 percent of users still had the app on their phone after 30 days. By the time 90 days had passed only 55 percent of users still had the app.
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Release date
October 2012
Region
Worldwide
Survey time period
2012

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