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Average mobile app user retention rate in 2012, by app category
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Mobile app user retention rates after 30, 60 and 90 days in 2012, by app category
Exclusive Premium Statistic

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- Release date
- October 2012
- Region
- Worldwide
- Survey time period
- 2012
- Region
- Worldwide
- Survey time period
- 2012




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- Market overview
- Forecast unit shipments of tablets worldwide from 2010 to 2022 (in million units)Global tablet shipments projection 2010-2022
- Number of tablet users worldwide from 2013 to 2021 (in billions)*Forecast number of tablet users worldwide 2013-2021
- Global unit shipments of tablets from 2012 to 2017 (in millions)Global tablet unit shipments 2012-2017
- Worldwide tablet shipments from 2nd quarter 2010 to 3rd quarter 2018 (in million units)Worldwide tablet shipments 2010-2018, by quarter
- Global revenue from media tablet sales from 2012 to 2017 (in billion U.S. dollars)Media tablet sales revenue worldwide 2012-2017
- Global sales volume of media tablets from 2012 to 2017 (in million units)Media tablet sales volume worldwide 2012-2017
- Number of IPv6-capable tablets worldwide from 2015 to 2021 (in millions)Number of IPv6-capable tablets worldwide 2015-2021
- Share of global tablet shipments by screen size from 2014 to 2020Share of global tablet shipments by screen size 2014-2020
- Vendor shipments
- Global tablet unit shipments by vendor from 3rd quarter 2011 to 3rd quarter 2018 (in millions)Tablet vendors global unit shipments 2012-2018, by quarter
- Tablet shipments worldwide from 1st quarter 2014 to 4th quarter 2018, by vendor (in million units)Worldwide tablet shipments by vendor 2014-2018
- Tablet shipments by brand worldwide from 2016 to 2019 (in million units)Global tablet shipments 2016-2019, by brand
- Samsung's global tablet shipments from 1st quarter 2012 to 3rd quarter 2018 (in million units)Total unit volume Samsung global tablet shipments 2012-2018
- Apple's global tablet shipments from 1st quarter 2012 to 3rd quarter 2018 (in million units)Apple iPad global unit sales by quarter 2012-2018
- Global Apple iPad sales from 3rd fiscal quarter of 2010 to 4th fiscal quarter of 2018 (in million units)*Apple iPad sales worldwide 2010-2018, by quarter
- Lenovo's global tablet shipments from 2nd quarter 2012 to 3rd quarter 2018 (in million units)Total unit volume Lenovo global tablet shipments 2012-2018
- Huawei's global tablet shipments from 2nd quarter 2014 to 3rd quarter 2018 (in million units)Total unit volume Huawei global tablet shipments 2014-2018
- Vendor's market share
- Tablet shipments market share by vendor worldwide from 2nd quarter 2011 to 3rd quarter 2018Global market share held by tablet vendors 2011-2018
- Tablet shipments market share worldwide by vendor from 1st quarter 2014 to 4th quarter 2018Worldwide tablet market share by vendor 2014-2018
- Share of the tablet market by brand worldwide from 2016 to 2019Global tablet shipment share 2016-2019, by brand
- Market share of tablets worldwide by device from 2Q'15 to 3Q'17*Share of tablets by device (Apple iPad/Samsung Galaxy Tab) worldwide 2015-2017
- Samsung's market share of global tablet shipments from 1st quarter 2012 to 3rd quarter 2018Global market share held by Samsung of global tablet shipments 2012-2018
- Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 3rd quarter 2018Global market share held by Apple's iPad of global tablet shipments 2012-2018
- Apple iPad device market share worldwide by model in February 2016*Share of iPad installed base worldwide 2016, by model
- Lenovo's market share of global tablet shipments from 2nd quarter 2012 to 3rd quarter 2018Global market share held by Lenovo of global tablet shipments 2012-2018
- Operating systems
- Tablet operating systems' market share worldwide from 2013 to 2020Global tablet operating system market share forecast 2013-2020
- Global tablet quarterly shipments from 2010 to 2018, by operating system (in million units)Global tablet shipments by operating system per quarter 2010-2018
- Tablet operating systems market share worldwide from 1Q'16 to 4Q'18Tablet OS market share worldwide 2016-2018, by quarter
- Global market share of Android tablets from 2013 to 2020Market share of Android as tablet operating system 2013-2020
- Global market share of Apple iOS tablets (iPad) from 2013 to 2020Apple iOS tablets (iPad): global market share 2013-2020
- Distribution of time spent on web and apps in the U.S. 2013-2015
- Tablet and smartphone user app preferences in Spain 2016
- US mobile users that allow app push notifications 2017, by age group
- Time spent on iOS and Android apps in South Korea 2013, by category
- Leading mobile app development platforms in the United Kingdom (UK) 2014
- Apps downloaded to smartphones in Denmark 2015, by category
- Number of installed mobile apps on Android and iOS smartphones in China 2012
- Number of mobile apps available in China 2008-2018
- Most popular mobile app types in Great Britain 2013, by penetration
- Most downloaded mobile dating apps in China as of 2015
- Most popular mobile apps in the UK in 2012, ranked by unique visitors
- Smartphone users' monthly app-related expenditure in United Kingdom (UK) July 2014
- Features expected from a luxury brand mobile app in 2012
- Survey on number of apps among smartphone users in Finland 2016
- App developer survey: effects of apps in the United Kingdom (UK) 2014
- Evernote: number of registered users 2009-2016
- Mobile apps in the United Kingdom (UK)
- Enterprise Mobile Threat Report Q2 2018
- UK App Economy 2014
- Appcelerator / IDC Q4 2012 mobile developer report
- Software development
- Appcelerator / IDC Q3 2012 mobile developer report
- Mobile Enterprise Security Pulse Report Q4 2017
- Developer Economics 2013: The tools report
- Number of tablet users worldwide from 2013 to 2021 (in billions)*
- Tablet user penetration worldwide as share of population from 2014 to 2021
- Global tablet unit shipments by vendor from 3rd quarter 2011 to 3rd quarter 2018 (in millions)
- Samsung's global tablet shipments from 1st quarter 2012 to 3rd quarter 2018 (in million units)
- Apple's global tablet shipments from 1st quarter 2012 to 3rd quarter 2018 (in million units)
- Lenovo's global tablet shipments from 2nd quarter 2012 to 3rd quarter 2018 (in million units)
- Tablet shipments market share by vendor worldwide from 2nd quarter 2011 to 3rd quarter 2018
- Samsung's market share of global tablet shipments from 1st quarter 2012 to 3rd quarter 2018
- Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 3rd quarter 2018
- Lenovo's market share of global tablet shipments from 2nd quarter 2012 to 3rd quarter 2018
- Huawei's market share of global tablet shipments from 2nd quarter 2014 to 3rd quarter 2018
- Global tablet quarterly shipments from 2010 to 2018, by operating system (in million units)
- Percentage of time spent on mobile web and apps on connected devices in the United States from 2013 to 2015
- Distribution of time spent on iOS and Android apps in South Korea as of August 2013, by category
- Type of apps that were downloaded on smartphones in Denmark in 2015, by category
- Which of the following apps do you, yourself, regularly use?
- Most popular mobile apps in the United Kingdom in December 2012, ranked by unique visitors (in millions)
- Features expected from a luxury brand mobile app according to affluent U.S. smartphone owners in 1st quarter 2012
- Number of registered Evernote users from May 2009 to July 2016 (in millions)
- Forecast unit shipments of tablets worldwide from 2010 to 2022 (in million units)
- Global unit shipments of tablets from 2012 to 2017 (in millions)
- Worldwide tablet shipments from 2nd quarter 2010 to 3rd quarter 2018 (in million units)
- Global revenue from media tablet sales from 2012 to 2017 (in billion U.S. dollars)
- Global sales volume of media tablets from 2012 to 2017 (in million units)
- Number of IPv6-capable tablets worldwide from 2015 to 2021 (in millions)
- Share of global tablet shipments by screen size from 2014 to 2020
- Tablet shipments worldwide from 1st quarter 2014 to 4th quarter 2018, by vendor (in million units)
- Tablet shipments by brand worldwide from 2016 to 2019 (in million units)
- Global Apple iPad sales from 3rd fiscal quarter of 2010 to 4th fiscal quarter of 2018 (in million units)*
- Huawei's global tablet shipments from 2nd quarter 2014 to 3rd quarter 2018 (in million units)
- Tablet shipments market share worldwide by vendor from 1st quarter 2014 to 4th quarter 2018
- Share of the tablet market by brand worldwide from 2016 to 2019
- Market share of tablets worldwide by device from 2Q'15 to 3Q'17*
- Apple iPad device market share worldwide by model in February 2016*
- Tablet operating systems' market share worldwide from 2013 to 2020
- Tablet operating systems market share worldwide from 1Q'16 to 4Q'18
- Global market share of Android tablets from 2013 to 2020
- Global market share of Apple iOS tablets (iPad) from 2013 to 2020
- In case of having to pay to download an app, which of the following options would you prefer?
- How often do you agree to an app's request to allow push notifications?
- Leading mobile app development platforms used in the United Kingdom (UK) as of 2014
- Number of installed mobile apps on Android and iOS smartphones in China in 2012
- Number of mobile applications available in China from 2008 to 2018 (in millions)
- Most downloaded mobile dating apps in China as of 2015
- How much do you spend per month on apps/games, including purchases that you make via the apps on your phone?
- How many apps do you have installed onto your phone?
- How does involvement with mobile apps affect you?
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