Market share of search engines in the United States 2008-2018

Share of search queries handled by leading U.S. search engine providers as of October 2018

Market share of search engines in the United States 2008-2018 This statistic shows the market share of search engines in the United States, ranked by share of search queries. In October 2018, Microsoft Sites handled 24.3 percent of all search queries in the United States. During the same period of time, Oath (formerly known as Yahoo) had a search market share of 11.6 percent. Market leader Google generated 63.1 percent of all core search queries in the United States. Despite Google's dominance of the U.S. search market, it is Microsoft's bing service that leads in terms of longer search queries. In terms of the mobile search market in the United States, Google leads again with an over 93 percent market share.
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Share of search queries handled by leading U.S. search engine providers as of October 2018

Google SitesMicrosoft SitesOathAsk NetworkAOL Inc.
Jan '0858.5%9.8%22.2%4.9%4.5%
Apr '0861.1%9.1%20.4%4.6%4.3%
Jul '0861.9%8.9%20.5%4.5%4.2%
Oct '0863.1%8.5%20.5%4.2%3.7%
Jan '0963%8.5%21%3.7%3.9%
Apr '0964.2%8.2%20.4%3.8%3.4%
Jul '0964.7%8.9%19.3%3.9%3.1%
Oct '0965.4%9.9%18%3.9%2.9%
Jan '1065.4%11.3%17%3.8%2.5%
Apr '1064.4%11.8%17.7%3.7%2.4%
Jul '1065.8%11%17.1%3.8%2.3%
Oct '1066.3%11.5%16.5%3.6%2.1%
Jan '1165.6%13.1%16.1%3.4%1.7%
Apr '1165.7%13.9%15.7%3.1%1.6%
Jun '1165.5%14.4%15.9%2.9%1.4%
Oct '1165.6%14.8%15.2%2.9%1.5%
Jan '1266.2%15.2%14.1%3%1.6%
Apr '1266.5%15.4%13.5%3%1.6%
Jul '1266.8%15.7%13%3.1%1.5%
Oct '1266.9%16%12.2%3.2%1.8%
Jan '1367%16.5%12.1%2.8%1.7%
Apr '1367.1%16.9%11.8%2.7%1.4%
Jul '1367%17.9%11.3%2.7%1.2%
Oct '1366.9%18.1%11.1%2.6%1.3%
Jan '1467.6%18.3%10.4%2.4%1.3%
Apr '1467.6%18.7%10%2.4%1.3%
Jul '1467.4%19.3%10%2%1.3%
Oct '1467%19.5%10.3%1.9%1.2%
Jan '1564.4%19.7%13%1.8%1.1%
Apr '1564.2%20.2%12.7%1.8%1.1%
Jul '1564%20.4%12.7%1.8%1.2%
Oct '1563.9%20.8%12.5%1.7%1%
Jan '1668.8%21.3%12.4%1.7%0.9%
Apr '1663.8%21.6%12.2%1.5%0.9%
Jul '1663.4%21.9%12.1%1.5%1.1%
Oct '1663.6%22.3%11.7%1.4%1%
Jan '1763.4%22.6%11.6%1.1%0.9%
Apr '1763.4%22.8%11.7%1.3%0.8%
Jan '1863.2%23.7%11.9%1.1%-
Apr '1863.5%24%11.4%1.1%-
Jul '1863.2%24.2%11.5%1%-
Oct '1863.1%24.3%11.6%1%-
Google SitesMicrosoft SitesOathAsk NetworkAOL Inc.
Jan '0858.5%9.8%22.2%4.9%4.5%
Apr '0861.1%9.1%20.4%4.6%4.3%
Jul '0861.9%8.9%20.5%4.5%4.2%
Oct '0863.1%8.5%20.5%4.2%3.7%
Jan '0963%8.5%21%3.7%3.9%
Apr '0964.2%8.2%20.4%3.8%3.4%
Jul '0964.7%8.9%19.3%3.9%3.1%
Oct '0965.4%9.9%18%3.9%2.9%
Jan '1065.4%11.3%17%3.8%2.5%
Apr '1064.4%11.8%17.7%3.7%2.4%
Jul '1065.8%11%17.1%3.8%2.3%
Oct '1066.3%11.5%16.5%3.6%2.1%
Jan '1165.6%13.1%16.1%3.4%1.7%
Apr '1165.7%13.9%15.7%3.1%1.6%
Jun '1165.5%14.4%15.9%2.9%1.4%
Oct '1165.6%14.8%15.2%2.9%1.5%
Jan '1266.2%15.2%14.1%3%1.6%
Apr '1266.5%15.4%13.5%3%1.6%
Jul '1266.8%15.7%13%3.1%1.5%
Oct '1266.9%16%12.2%3.2%1.8%
Jan '1367%16.5%12.1%2.8%1.7%
Apr '1367.1%16.9%11.8%2.7%1.4%
Jul '1367%17.9%11.3%2.7%1.2%
Oct '1366.9%18.1%11.1%2.6%1.3%
Jan '1467.6%18.3%10.4%2.4%1.3%
Apr '1467.6%18.7%10%2.4%1.3%
Jul '1467.4%19.3%10%2%1.3%
Oct '1467%19.5%10.3%1.9%1.2%
Jan '1564.4%19.7%13%1.8%1.1%
Apr '1564.2%20.2%12.7%1.8%1.1%
Jul '1564%20.4%12.7%1.8%1.2%
Oct '1563.9%20.8%12.5%1.7%1%
Jan '1668.8%21.3%12.4%1.7%0.9%
Apr '1663.8%21.6%12.2%1.5%0.9%
Jul '1663.4%21.9%12.1%1.5%1.1%
Oct '1663.6%22.3%11.7%1.4%1%
Jan '1763.4%22.6%11.6%1.1%0.9%
Apr '1763.4%22.8%11.7%1.3%0.8%
Jan '1863.2%23.7%11.9%1.1%-
Apr '1863.5%24%11.4%1.1%-
Jul '1863.2%24.2%11.5%1%-
Oct '1863.1%24.3%11.6%1%-
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This statistic shows the market share of search engines in the United States, ranked by share of search queries. In October 2018, Microsoft Sites handled 24.3 percent of all search queries in the United States. During the same period of time, Oath (formerly known as Yahoo) had a search market share of 11.6 percent. Market leader Google generated 63.1 percent of all core search queries in the United States. Despite Google's dominance of the U.S. search market, it is Microsoft's bing service that leads in terms of longer search queries. In terms of the mobile search market in the United States, Google leads again with an over 93 percent market share.
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Release date
December 2018
Region
United States
Survey time period
October 2007 to October 2018
Special properties
desktop only, home and work internet locations
Supplementary notes
Values may not add up to 100 percent due to rounding. Numbers reflect "explicit core search” which excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
No data available for May to December 2017.
*Formerly known as Yahoo.
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