Global revenue of the market research industry by region 2009-2022

Due to the ever-increasing amount of gathered and analyzed data, the global revenue of the market research industry has experienced strong growth in recent years. The United States market was the largest, valued at almost 71.5 billion U.S. dollars in 2022 and accounted for more than half of the global market.

Market research industry

The market research industry includes any organized activity aimed at gathering information about a specific industry, market, or group of customers. Market research relies on various types of services such as statistics, models, surveys, and, increasingly, big data analytics as a key instrument to meet customers’ needs and to direct investments in R&D and in new markets. In recent years, new technologies and new devices led to the emergence of new research methods such as big data analytics, mobile surveys, and behavioral economic models.

Leading market research companies

With a total revenue of roughly 5.5 billion U.S dollars in 2022, Gartner was the leading market research company worldwide. Headquartered in Connecticut in the United States, Gartner is a global market research company operating worldwide. Their nearest global competitor, U.S. company IQVIA, reported almost 5.3 billion U.S. dollars in global revenue in 2022.