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Global revenue of market research by region 2009-2017
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Global revenue of market research by region 2009-2017
Global revenue of market research from 2009 to 2017, by region (in billion U.S. dollars)
This statistic shows the global revenue of market research from 2009 to 2017, by region. In 2017, the market research industry in North America generated approximately 20.57 billion U.S. dollars in revenue.
Global revenue of market research from 2009 to 2017, by region (in billion U.S. dollars)
| Europe | North America | Asia Pacific | Latin America | The Middle East and Africa | |
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| Europe | North America | Asia Pacific | Latin America | The Middle East and Africa | |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
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Description
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This statistic shows the global revenue of market research from 2009 to 2017, by region. In 2017, the market research industry in North America generated approximately 20.57 billion U.S. dollars in revenue.
Show more- Show sources information
- Show publisher information
- Release date
- September 2018
- Region
- Worldwide
- Survey time period
- 2009 to 2017
- Supplementary notes
-
Figures have been rounded.
Values up to 2013 were taken from previous editions.
Source
- Show sources information
- Show publisher information
- Release date
- September 2018
More information
- Region
- Worldwide
- Survey time period
- 2009 to 2017
- Supplementary notes
-
Figures have been rounded.
Values up to 2013 were taken from previous editions.
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Statistics on "Market research"
- Industry overview
The most important statistics
- Global revenue of market research from 2008 to 2017 (in billion U.S. dollars)Global revenue of market research from 2008 to 2017
- Global revenue of market research from 2009 to 2017, by region (in billion U.S. dollars)Global revenue of market research by region 2009-2017
- Distribution of global market research revenue in 2017, by regionDistribution of global market research revenue by region 2017
- Annual growth in market research revenue worldwide in 2017, by regionAnnual growth in market research revenue worldwide by region 2017
- Market share of the market research industry worldwide in 2017, by countryMarket share of the market research industry worldwide by country 2017
- Countries with the largest market research revenue worldwide in 2017 (in billion U.S. dollars)Countries with the largest market research revenue worldwide 2017
- Leading market research companies worldwide in 2017, by global research revenue (in billion U.S. dollars)Leading market research companies worldwide by global research revenue 2017
- Global leaders
The most important statistics
- Research revenue of Nielsen Holdings worldwide from 2006 to 2017 (in billion U.S. dollars)Research revenue of Nielsen Holdings worldwide 2006-2017
- Number of full-time Nielsen Holdings employees in the United States from 2007 to 2017Number of full-time Nielsen Holdings employees in the U.S. 2007-2017
- Research revenue of Kantar worldwide from 2006 to 2017 (in billion U.S. dollars)*Research revenue of Kantar worldwide 2006-2017
- Number of full-time employees at Kantar in the United States from 2007 to 2017*Number of full-time employees at Kantar in the U.S. 2007-2017
- Research revenue of IQVIA worldwide from 2013 to 2017 (in billion U.S. dollars)Research revenue of IQVIA worldwide 2013-2017
- Revenue of Ipsos worldwide from 2000 to 2018 (in billion euros)Revenue of Ipsos 2000-2018
- Number of Ipsos employees worldwide from 2000 to 2017Number of Ipsos employees worldwide 2000-2017
- Revenue of GfK Group worldwide from 2007 to 2017 (in billion U.S. dollars)Revenue of GfK Group worldwide 2007-2017
- Research methods
The most important statistics
- Global distribution of revenues in market research by method of survey in 2017Market research: global distribution of revenues by method of survey 2017
- Countries with the largest share of online market research spending worldwide in 2017Countries with the largest share of online market research spend 2017
- Countries with the largest share of face-to-face market research spending worldwide in 2017Countries with the largest share of face-to-face market research spend 2017
- Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*Most used quantitative methods in the market research industry worldwide 2018
- Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018Most used qualitative methods used in the market research industry worldwide 2017
- Emerging research approaches used in the market research industry worldwide in Q3 and Q4 2018Emerging market research approaches used worldwide 2018
- Tasks performed in a typical work week in the market research industry worldwide in Q3 and Q4 2017Tasks performed in a typical work week in the market research industry worldwide 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Market research revenue growth worldwide 2009-2017
- Global revenue of traditional market research 2014-2017
- Countries with the largest market research revenue worldwide 2017
- Market research and public opinion polling revenue in Latvia 2010-2022
- Market research and public opinion polling revenue in Latvia 2010-2022
- Market research and public opinion polling revenue in Switzerland 2010-2022
- Market research and public opinion polling revenue in Portugal 2010-2022
- Market research and public opinion polling revenue in Greece 2010-2022
- Market research and public opinion polling revenue in Belgium 2010-2022
- Market research and public opinion polling revenue in Czechia 2011-2022
- Market research and public opinion polling revenue in Poland 2010-2022
- Forecast: revenue market research Germany 2008-2020
- Forecast: revenue market research Austria 2008-2020
- Market research and public opinion polling revenue in the United Kingdom 2010-2022
- Market research revenue in the UK 2009-2017
- Size of the market research market in the Benelux 2016, by country
- Factors which decrease willingness to work with market research 2015
- WPP: employment figures from 2011-2017
- Use of virtual environments/ VR in market research worldwide 2014-2018
- Market research and public opinion polling revenue in Romania 2010-2022
Studies
- Market research
- Market research in the U.S.
- Nielsen Holdings
- Ipsos
- AMA Gold Top 50 Report 2018
- Ipsos Annual Report 2017
- AMA Gold Top 50 Report 2017
- Ipsos Annual Report 2016
- GfK Group Annual Report 2016
- AMA Gold Top 50 Report 2016
- AMA Gold Top 50 Report 2014
- AMA Gold Top 50 Report 2015
- Ipsos Annual Report 2014
- GfK Group Annual Report 2014
- Ipsos Annual Report 2015
Statistics on "Market research"
- Global revenue of market research from 2008 to 2017 (in billion U.S. dollars)
- Global revenue of market research from 2009 to 2017, by region (in billion U.S. dollars)
- Distribution of global market research revenue in 2017, by region
- Annual growth in market research revenue worldwide in 2017, by region
- Market share of the market research industry worldwide in 2017, by country
- Countries with the largest market research revenue worldwide in 2017 (in billion U.S. dollars)
- Leading market research companies worldwide in 2017, by global research revenue (in billion U.S. dollars)
- Research revenue of Nielsen Holdings worldwide from 2006 to 2017 (in billion U.S. dollars)
- Number of full-time Nielsen Holdings employees in the United States from 2007 to 2017
- Research revenue of Kantar worldwide from 2006 to 2017 (in billion U.S. dollars)*
- Number of full-time employees at Kantar in the United States from 2007 to 2017*
- Research revenue of IQVIA worldwide from 2013 to 2017 (in billion U.S. dollars)
- Revenue of Ipsos worldwide from 2000 to 2018 (in billion euros)
- Number of Ipsos employees worldwide from 2000 to 2017
- Revenue of GfK Group worldwide from 2007 to 2017 (in billion U.S. dollars)
- Global research revenue generated by Information Resources Inc. (IRi) from 2010 to 2017 (in million U.S. dollars)
- Global distribution of revenues in market research by method of survey in 2017
- Countries with the largest share of online market research spending worldwide in 2017
- Countries with the largest share of face-to-face market research spending worldwide in 2017
- Share of traditional quantitative methods used in the market research industry worldwide in Q3 and Q4 2018*
- Share of traditional qualitative methods used in the market research industry worldwide in Q3 and Q4 2018
- Emerging research approaches used in the market research industry worldwide in Q3 and Q4 2018
- Tasks performed in a typical work week in the market research industry worldwide in Q3 and Q4 2017
- Annual net growth in market research revenue worldwide from 2009 to 2017
- Global revenue of traditional market research from 2014 to 2017 (in billion U.S. dollars)*
- Leading market research countries worldwide in 2017, by revenue (in billion U.S. dollars)
- Market research and public opinion polling revenue in Latvia from 2010 to 2022 (in million U.S. dollars)
- Market research and public opinion polling revenue in Latvia from 2010 to 2022 (in million U.S. dollars)
- Market research and public opinion polling revenue in Switzerland from 2010 to 2022 (in million U.S. dollars)
- Market research and public opinion polling revenue in Portugal from 2010 to 2022 (in million U.S. dollars)
- Market research and public opinion polling revenue in Greece from 2010 to 2022 (in million U.S. dollars)
- Market research and public opinion polling revenue in Belgium from 2010 to 2022 (in million U.S. dollars)
- Market research and public opinion polling revenue in Czechia from 2011 to 2022 (in million U.S. dollars)
- Market research and public opinion polling revenue in Poland from 2010 to 2022 (in million U.S. dollars)
- Revenue of market research (NACE Rev. 2 M7320) in Germany from 2008 to 2020 (in million U.S. dollars)
- Revenue of market research (NACE Rev. 2 M7320) in Austria from 2008 to 2020 (in million U.S. dollars)
- Market research and public opinion polling revenue in the United Kingdom from 2010 to 2022 (in million U.S. dollars)
- Market research revenue in the United Kingdom from 2009 to 2017 (in billion U.S. dollars)
- Market size of market research in the Netherlands, Belgium and Luxembourg (Benelux) in 2016 (in million U.S. dollars)
- Which factors would discourage you from working with market research?*
- WPP's employment figures from 2011 to 2017
- Share of organizations using virtual environments or virtual reality in market research worldwide from 2014 to 2018
- Market research and public opinion polling revenue in Romania from 2010 to 2022 (in million U.S. dollars)
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