This statistic presents information on the global video streaming traffic share as of October 2018. During the measured period, Netflix accounted for 26.6 percent of downstream video traffic worldwide. Overall, video generated 57.7 percent of the total volume of downstream traffic on the internet.
Global video streaming traffic share as of October 2018
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Variety. (October 2, 2018). Global video streaming traffic share as of October 2018 [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/267191/video-streaming-traffic-distribution-worldwide/?__sso_cookie_checker=failed
Variety. "Global video streaming traffic share as of October 2018." Chart. October 2, 2018. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/267191/video-streaming-traffic-distribution-worldwide/?__sso_cookie_checker=failed
Variety. (2018). Global video streaming traffic share as of October 2018. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/267191/video-streaming-traffic-distribution-worldwide/?__sso_cookie_checker=failed
Variety. "Global Video Streaming Traffic Share as of October 2018." Statista, Statista Inc., 2 Oct 2018, https://www.statista.com/statistics/267191/video-streaming-traffic-distribution-worldwide/?__sso_cookie_checker=failed
Variety, Global video streaming traffic share as of October 2018 Statista, https://www.statista.com/statistics/267191/video-streaming-traffic-distribution-worldwide/?__sso_cookie_checker=failed (last visited March 16, 2025)
Global video streaming traffic share as of October 2018 [Graph], Variety, October 2, 2018. [Online]. Available: https://www.statista.com/statistics/267191/video-streaming-traffic-distribution-worldwide/?__sso_cookie_checker=failed