In 2022, the service that contributed most to the revenue of market research companies was online/mobile quantitative research with 35 percent of the market share. Second in the list was reporting, with 20.2 percent.
Services contributing the most to the global revenue of market research companies in 2022, by type of service
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Other statistics that may interest you Market research
Industry overview
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- Premium Statistic Revenue of the market research industry worldwide 2008-2022
- Premium Statistic Revenue of the market research industry worldwide by country or region 2009-2022
- Premium Statistic Distribution of global market research revenue by region 2022
- Premium Statistic Annual growth in market research revenue worldwide by region 2022
- Premium Statistic Market share of the market research industry worldwide by country 2022
- Premium Statistic Countries with the largest established research revenue worldwide 2022
- Premium Statistic Leading market research companies worldwide by global research revenue 2016-2022
- Basic Statistic Development of researcher skills prioritized by clients & providers worldwide 2021
Global leaders
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- Premium Statistic Research revenue of Nielsen Holdings worldwide 2006-2021
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- Premium Statistic Research revenue of Kantar worldwide 2006-2022
- Premium Statistic Number of full-time employees at Kantar in North America 2007-2022
- Premium Statistic Research revenue of IQVIA worldwide 2013-2023
- Premium Statistic Revenue of Ipsos worldwide 2000-2023
- Basic Statistic Number of Ipsos employees worldwide 2000-2023
- Premium Statistic Research revenue of GfK worldwide 2007-2021
Research methods
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- Premium Statistic Market research: research services contributing the most to revenues 2022, by type
- Premium Statistic Sectors concentrating the most spending on market research 2022, by client's sector
- Premium Statistic Global spending on market research services in 2022, by survey type
- Basic Statistic Most used quantitative methods in the market research industry worldwide 2022
- Premium Statistic Most used qualitative methods used in the market research industry worldwide 2022
- Premium Statistic Emerging market research approaches used worldwide 2022
Further related statistics
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- Number of employees of GfK Group worldwide 2005-2016
- Earnings before interest and tax of GfK Group worldwide 2007-2016
- Income of GfK Group worldwide 2007-2016
- Total assets of GfK Group worldwide 2009-2016
- Distribution of global market research spend by research method 2022
- Distribution of market research spend in Canada by method of survey 2022
- Distribution of global market research spend by project type 2022
- Revenue of market research in the U.S., 2008-2013
- Leading client sectors for North American market research firms 2019
- Market research spend by financial services companies U.S. 2013-2019
- Leading market research companies worldwide 2016
- Turnover of advertising and market research sector in Croatia 2011-2020
- Turnover of advertising and market research sector in the UK 2009-2018
- Countries with the largest market research revenue worldwide 2022
- Turnover of advertising and market research sector in Norway 2011-2020
- Industry revenue of “marketing research and public opinion polling“ in Florida 2012-2024
- Industry revenue of “market research and public opinion polling“ in South Africa 2011-2023
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Statistics
- Number of employees of GfK Group worldwide 2005-2016
- Earnings before interest and tax of GfK Group worldwide 2007-2016
- Income of GfK Group worldwide 2007-2016
- Total assets of GfK Group worldwide 2009-2016
- Distribution of global market research spend by research method 2022
- Distribution of market research spend in Canada by method of survey 2022
- Distribution of global market research spend by project type 2022
- Revenue of market research in the U.S., 2008-2013
- Leading client sectors for North American market research firms 2019
- Market research spend by financial services companies U.S. 2013-2019
- Leading market research companies worldwide 2016
- Turnover of advertising and market research sector in Croatia 2011-2020
- Turnover of advertising and market research sector in the UK 2009-2018
- Countries with the largest market research revenue worldwide 2022
- Turnover of advertising and market research sector in Norway 2011-2020
- Industry revenue of “marketing research and public opinion polling“ in Florida 2012-2024
- Industry revenue of “market research and public opinion polling“ in South Africa 2011-2023
ESOMAR. (September 8, 2023). Services contributing the most to the global revenue of market research companies in 2022, by type of service [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/267225/global-market-research-highest-revenue-sources-by-service-type/
ESOMAR. "Services contributing the most to the global revenue of market research companies in 2022, by type of service." Chart. September 8, 2023. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/267225/global-market-research-highest-revenue-sources-by-service-type/
ESOMAR. (2023). Services contributing the most to the global revenue of market research companies in 2022, by type of service. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/267225/global-market-research-highest-revenue-sources-by-service-type/
ESOMAR. "Services Contributing The Most to The Global Revenue of Market Research Companies in 2022, by Type of Service." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/267225/global-market-research-highest-revenue-sources-by-service-type/
ESOMAR, Services contributing the most to the global revenue of market research companies in 2022, by type of service Statista, https://www.statista.com/statistics/267225/global-market-research-highest-revenue-sources-by-service-type/ (last visited March 28, 2024)
Services contributing the most to the global revenue of market research companies in 2022, by type of service [Graph], ESOMAR, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/267225/global-market-research-highest-revenue-sources-by-service-type/