Brand/team valuation of Chelsea FC 2011-2020

The statistic depicts the brand/team value of the English football club Chelsea FC from 2011 to 2020. In 2019, Chelsea FC had a brand value of 1.09 billion U.S. dollars.

More statistics and facts on soccer

Chelsea FC brand and team value – additional information

Brand Finance, Forbes and KPMG have all attempted to define the value of a football team and brand using different methodologies: - Brand Finance measures a team’s brand value by looking at its brand strength according to the degree of public interest and commercial support, the brand's ‘royalty rate’, and revenues from matchday, commercial and broadcasting streams. - Forbes calculates a team’s value based on its economic performance from matchday, broadcasting, and commercial sources, as well as any additional value generated by its market position or potential. - KPMG presents a team’s enterprise value, taken from its profitability, popularity, sporting potential, as well as the value of broadcasting rights and revenue opportunity stemming from stadium ownership.

'Royalty rate' is determined by the team’s licensing or franchising negotiation, international licensing, competitor benchmarking and the potential sales figures of what could be charged for the use of the trade mark.

Chelsea FC brand/team value from 2011 to 2020

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

May 2020

Region

United Kingdom (England)

Survey time period

2011 to 2020

Supplementary notes

Brand Finance defines the brand as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value, internally developed players & goodwill making up the difference to provide the combined clubs value.
To calculate the brand value Branddirectory uses the `Royalty Relief' method. It is based on the notion that a brand holding company owns the brand and licenses it to an operating company. The notional price paid by the operating company to the brand company is expressed as a royalty rate. The Net Present Value (NVP) of all forecast royalties represents the value of the brand to the business.

Team value is based on current stadium deal (unless new stadium is pending, without deduction for debt (other than stadium debt).

* Team value calculated in April of each year

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Soccer in Italy"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.