Average prices for apps in the Apple App Store as of July 2017 (in U.S. dollars)

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Average prices for apps in U.S. dollars
Average app price1.02
Average game price0.49
Average overall price0.89

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This statistic presents the average prices for apps in the Apple App Store as of July 2017. During the survey period, it was found that the average price of an iOS gaming app was 49 cents. The average price of apps and games was 1.02 U.S. dollar. Mobile apps are one of the most popular smartphone features. As of 2017, gaming apps were the most popular iOS app category with more than 23 percent of all available apps being gaming apps. In May 2016, the number of apps submitted to the Apple App Store declined for the first time before increasing again in the following year.
When it comes to the number of available apps in the biggest app stores, Google Play and the Apple App Store lead the ranking with 2.8 million and 2.2 million available apps respectively. According to mobile app developers and publishers, the majority of apps are free to download.
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Release date
July 2017
Survey time period
July 2017

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