Across Asia, multinational conglomerate Tencent was ranked as the most valuable brand with a brand value of approximately 141 billion U.S. dollars. Thus, it surpassed its competitor Alibaba in that year.
The digital economy in China
Alibaba Group Holding Limited specializes in e-commerce, retail, internet and technology. Its businesses include core commerce, cloud computing, digital media and entertainment as well as innovation initiatives. The Chinese e-commerce giant was the second-most valuable retail brand after Amazon. Among its subsidiaries are AliExpress, Taobao and Ant Financial. Recently, the conglomerate acquired Lazada, the largest e-commerce operator in Southeast Asia.
In 2017, Alibaba’s competitor Tencent Holdings Limited made it into the $500 Billion Club by year-end. Its portfolio includes Tencent Games, Tencent Pictures and WeChat, the leading social media network in China. The conglomerate also has numerous strategic business partnerships with leading international companies such as Spotify, Warner Music Group and Sony.
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Campaign Asia. (June 6, 2023). Leading Asian brands worldwide 2023, by brand value (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 11, 2025, from https://www.statista.com/statistics/267923/brand-value-of-the-leading-10-companies-of-asia/?__sso_cookie_checker=failed
Campaign Asia. "Leading Asian brands worldwide 2023, by brand value (in billion U.S. dollars)." Chart. June 6, 2023. Statista. Accessed February 11, 2025. https://www.statista.com/statistics/267923/brand-value-of-the-leading-10-companies-of-asia/?__sso_cookie_checker=failed
Campaign Asia. (2023). Leading Asian brands worldwide 2023, by brand value (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 11, 2025. https://www.statista.com/statistics/267923/brand-value-of-the-leading-10-companies-of-asia/?__sso_cookie_checker=failed
Campaign Asia. "Leading Asian Brands Worldwide 2023, by Brand Value (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Jun 2023, https://www.statista.com/statistics/267923/brand-value-of-the-leading-10-companies-of-asia/?__sso_cookie_checker=failed
Campaign Asia, Leading Asian brands worldwide 2023, by brand value (in billion U.S. dollars) Statista, https://www.statista.com/statistics/267923/brand-value-of-the-leading-10-companies-of-asia/?__sso_cookie_checker=failed (last visited February 11, 2025)
Leading Asian brands worldwide 2023, by brand value (in billion U.S. dollars) [Graph], Campaign Asia, June 6, 2023. [Online]. Available: https://www.statista.com/statistics/267923/brand-value-of-the-leading-10-companies-of-asia/?__sso_cookie_checker=failed