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Consumers' favorite ice cream flavors in the United States in 2014

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About This Statistic

This statistic presents the results of an online survey conducted by Vision Critical and Yahoo in 2014. American consumers were polled about their favorite ice cream flavors. The survey revealed that 11 percent of U.S. consumers rated cookie dough as their favorite ice cream flavor in 2014.


Ice cream

Ice cream is rated among U.S. consumers’ favorite desserts. In the U.S. retail environment, ice cream is sold through different distribution channels or specialized ice cream shops or parlors. In the retail aisles, shoppers will find all kinds of different styles ranging from regular ice cream to low-fat ice cream. The top 10 ice cream flavors included traditional flavor such as chocolate and vanilla and more innovative options such as cookie dough or mint chocolate chip. These results were carried out by Vision Critical and Yahoo. The two companies conducted a survey among 1,051 consumers in the United States in 2014. Some ice cream companies offer seasonal ice cream flavors besides their basic year-round portfolio in order to meet consumer’s demand of diversification.

The ice cream business is impacted by a high seasonal component. Demand usually surges during summer when consumers flock to ice cream eateries for relief from rising temperatures. In the United States, July is named as National Ice Cream Month. During this summer month, retail stores celebrate the indulgent summertime treat with special ice cream promotions, sampling events or money-saving deals.

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